Senior Lifecycle Marketing Manager

Sequencing; United States; Remote; USD 60,000 - 225,000; Full time

Job summary

Join a leading health tech company as a Senior Lifecycle Marketing Manager. You'll drive lifecycle marketing strategies that enhance customer engagement and retention, utilizing AI tools while translating complex scientific information into clear consumer messaging. Embrace a remote work environment where your strategic mind and execution skills can thrive.

Benefits

Comprehensive health coverage

401(k) with company matching

Flexible paid time off and volunteer time

Home office stipend

Equity options

Qualifications

• Experience with CRM tools and advanced segmentation.
• Proven experience in executing automated marketing campaigns.
• Strong portfolio of lifecycle or CRM copy.

Responsibilities

• Own and optimize the customer lifecycle strategy.
• Write and execute high-performing campaigns across various channels.
• Analyze and report on campaign performance metrics.

Skills

Attention to detail

Persuasive copy

Strategic thinking

Data analysis

Education

5+ years experience in lifecycle marketing

Tools

Email marketing platforms

AI tools

Job description

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Direct message the job poster from Sequencing

At Sequencing.com, we’re not just building a product - we’re transforming how people understand and improve their health through their DNA.

We’re looking for a Senior Lifecycle Marketing Manager who’s equally passionate about strategy and execution. You’ll take full ownership of lifecycle marketing - from building the strategy to writing the copy to launching campaigns that drive engagement, retention, and growth across every touchpoint.

This isn’t a traditional role. You’ll thrive here if you’re a self-starter who excels in unstructured, remote environments and brings obsessive attention to detail, a talent for persuasive copy, and a deep curiosity for translating technical science into clear, compelling messaging for consumers.

You’ll work across email, SMS, push, and in-product messaging - crafting personalized, high-performing campaigns, constantly A/B testing, and optimizing. You use AI to scale your impact while maintaining clarity, creativity, and precision. You move fast, write with purpose, and believe every word is a chance to connect, convert, or inspire.

Join us to help scale a platform that’s redefining what’s possible in consumer genomics and shaping the future of personal health and longevity.

What You'll Do

• Own the full customer lifecycle strategy across activation, engagement, retention, and growth, with a particular focus on high-LTV DTC subscription models.
• Define and continuously refine customer journeys, segmentation, and lifecycle programs that deliver measurable value - leveraging AI tools and real-time data.
• Identify opportunities to personalize and scale communications through automation, experimentation, and message-market fit.

2. Execution

• Write and execute high-performing email, SMS, on-site, and in-app campaigns, with a sharp eye for every word and a strong grasp of audience nuance.
• Translate complex scientific concepts into clear, approachable messages for layperson consumers.
• Build lifecycle automations across the funnel (onboarding, education, upsell, win-back, referral), using AI to increase volume and quality.
• Maintain and enforce brand voice while flexing messaging to fit audience needs across B2C, B2B2C, and healthcare segments.
• Develop and manage referral and engagement programs that drive acquisition and LTV.
• Use an enterprise CRM for campaign setup, QA, launch, and monitoring - while creating internal efficiencies via smart workflows and internal documentation.

3. Optimization & Reporting

• Track, analyze, and report on campaign performance and engagement metrics
• Run A/B tests across content, workflows, and segmentation to drive iterative growth.
• Use insights to proactively improve lifecycle stages, content relevance, and conversion points.

4. Cross-Functional Collaboration

• Work closely with Product, Engineering, Growth, and Customer Success Data teams to align lifecycle marketing with strategic company goals.
• Be the voice of the customer - gather insights and feedback to refine messaging and optimize journey stages.
• Thrive in a distributed, fast-paced environment where you can operate independently, bring structure to ambiguity, and ship high-quality work at speed.

You’ll Excel If You…

• Obsess over clear, compelling copy and understand how to adjust tone and message for different audiences.
• Have a strategic mind but are also a doer - able to think big and execute quickly with a high bar for quality.
• Embrace AI as a co-pilot - using it daily to generate, refine, and scale your output.
• Push through ambiguity with grit and perseverance - you stay focused, steady, and solutions-oriented even when things get tough.
• Are motivated by outcomes, not process - comfortable working without layers of structure or oversight.

Who You Are

• 5+ years of experience in lifecycle, CRM, or retention marketing (preferably in health, wellness, or science-driven tech).
• Expert-level understanding of email marketing platforms (e.g., Blueshift, Klaviyo, Iterable, Braze, or similar tools).
• Deep, practical experience with Segment (or a similar CDP) to drive advanced segmentation, personalized campaigns, and real-time user flows.
• Proven experience designing and executing automated workflows (onboarding, engagement, retention, win-back) and referral campaigns
• Exceptional writing and editing skills, with a strong portfolio of lifecycle or CRM copy.
• Able to break down technical scientific concepts into approachable, benefit-focused language that is clear, compelling, and customer-centric.
• Obsessed with attention to detail but flexible enough to think creatively and pivot quickly.
• Experienced using AI to enhance content development, campaign execution, and analysis.
• Comfortable owning strategy but still a “doer” who thrives on rolling up your sleeves and shipping.
• Metrics-obsessed: you know how to read results, spot trends, and use insights to improve quickly.
• Self-starter who thrives in a fast-moving, fully remote, startup environment.
• Relentless about quality, obsessed with outcomes, and allergic to mediocrity.
• Comprehensive health coverage — medical, dental, and vision
• Health Savings Account (HSA) option
• 401(k) with company matching
• Flexible paid time off (PTO) and paid volunteer time off
• Fully remote position with home office stipend
• Equity options included as part of a competitive compensation package
• Rapid career advancement — we promote based on impact, not tenure
• Performance-driven culture — results are recognized and rewarded
• Mission-driven work — change lives by reshaping the future of health

Location

Remote

Application Steps

We use this to better understand how you work and where you thrive.

Note: Applications will only be reviewed after the survey is completed.

About Sequencing

Sequencing is powering the future of personalized health. We are the platform that transforms a person’s genome into a lifelong source of straightforward, actionable insights - for individuals, families, and healthcare professionals. By providing the application layer to your DNA, we turn complex genetic data into recurring value throughout every stage of life.

Our unique, clinical-grade Whole Genome Sequencing unlocks the most complete view of your DNA, screening for almost all known health conditions, traits, and medication responses - and translating that information into clear, actionable steps for managing health risks, optimizing wellness, and extending longevity.

As whole genome sequencing becomes a standard part of life, Sequencing is already the trusted platform where people safely store their DNA data - and will become the lifelong home for every genome on Earth.

We’re a fully remote, global team of innovators, scientists, and builders, united by a mission to make genomics accessible, actionable, and life-changing for everyone.

Proudly named GenomeWeb’s Best Place to Work in 2024, Sequencing is venture-backed and scaling rapidly to meet surging demand in the fast-growing personal genomics market.

If you’re excited to help redefine how the world thinks about health, join us in building the platform that brings every genome to life.

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Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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