Consumer Marketing Campaigns Manager

Edmentum, Inc.; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

A leading company in online education, Edmentum, is seeking a Consumer Marketing Campaigns Manager to drive growth for its direct-to-consumer initiative. This role involves developing and implementing strategies for multi-channel marketing, particularly for Apex Learning Virtual School. The ideal candidate will have substantial campaign management experience and a strong analytical mindset.

Benefits

Medical, dental, and vision insurance

401(k) retirement plan with company matching

Flexible Time Away Program

10 paid holidays, 2 floating holidays, and a wellness day

Qualifications

• 5+ years of experience in marketing campaign management, preferably in a B2C environment.
• Demonstrated success in growth and lifecycle marketing.
• Proficiency in marketing automation platforms and CRM systems.

Responsibilities

• Develop and execute full-funnel campaign strategies.
• Optimize lifecycle marketing initiatives across multiple channels.
• Analyze campaign performance and report on trends.

Skills

Analytical mindset

Creativity

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

MBA

Tools

HubSpot

Marketo

Google Analytics

Job description

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

WHAT IS THE POSITION

We are seeking a data-driven, creative, and results-oriented Consumer Marketing Campaigns Manager to lead and execute growth and lifecycle marketing strategies for Edmentum’s direct-to-consumer (DTC) offering, Apex Learning Virtual School. In this role, you will be responsible for developing and implementing multi-channel campaigns that attract, nurture, convert, and retain families and students. You will work closely with cross-functional teams including product, creative, analytics, and sales to deliver scalable marketing programs that drive enrollment and engagement. This individual contributor role is ideal for a results-oriented marketer who thrives in a fast-paced, evolving environment. Strong analytical skills, creativity, and the ability to execute on multiple projects simultaneously are essential for success in this role.

WHAT YOU WILL DO

• Develop and execute full-funnel campaign strategies to drive awareness, consideration, enrollment, and retention for Apex Learning Virtual School
• Own and optimize lifecycle marketing initiatives across email, SMS, paid media, social, content, and web—leveraging segmentation, automation, and personalization
• Continually test & optimize campaigns to maximize effectiveness and conversions
• Partner with creative and content teams to develop compelling messaging and assets aligned with key personas and customer journeys
• Use data and analytics to inform campaign planning, track performance, and iterate on tactics to improve ROI and key conversion metrics
• Track and report on campaign effectiveness and trends; create monthly reports for marketing and executive teams that include, and analysis of current activity and future marketing recommendations based on trend data
• Coordinate campaign calendars and manage project timelines, ensuring on-time delivery of all marketing initiatives
• Implement best practices in database management to increase data integrity and market reach
• Stay current on DTC trends in the online learning space and recommend innovative approaches to increase market penetration and retention.

WHAT IS REQUIRED

• Bachelor’s degree in Marketing, Communications, or a related field; MBA a plus
• 5+ years of experience in marketing campaign management, preferably in a B2C or DTC ecommerce environment
• Demonstrated success in growth and lifecycle marketing, with experience designing and executing multi-channel campaigns
• Strong analytical mindset with ability to translate data into actionable insights and optimizations
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and web analytics tools (e.g., Google Analytics)
• Excellent project management, communication, and collaboration skills
• Passion for education and innovation in online learning. Experience marketing to parents a plus

Pay range for this role:

$85,000 - $95,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please [e-mail] .

Edmentum’s notice regarding the collection of personal information from interested candidates is available here

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