Senior Marketing Manager

Proofpoint; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Proofpoint is seeking a Regional Marketing Manager for India to enhance the brand's presence in the Asia-Pacific region. This role involves managing integrated marketing campaigns, collaborating with sales teams, and tailoring strategies to optimize performance in a fast-growing cybersecurity environment. If you're an experienced marketer passionate about driving demand and building a brand, this opportunity is for you!

Qualifications

• 5-10 years of experience in marketing for SaaS or IT security.
• Proven record of successful demand generation campaigns.
• Experience with Account-Based Marketing strategies.

Responsibilities

• Develop and execute the marketing plan for the India region.
• Implement demand generation programs to increase brand awareness.
• Collaborate with sales and product marketing teams.

Skills

Communication

Demand Generation

B2B Marketing

Digital Marketing

Event Management

Innovative Thinking

Data-driven Thinking

Resilience

Adaptability

Education

Degree in Marketing, Communications, or Business

Tools

CRM Tools

Marketing Automation Tools

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Company Overview

Proofpoint is a leading cybersecurity company protecting organizations’ greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web.

We are dedicated to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity.

Protection Starts with People.

The Role and the Team

This position offers an excellent hands-on opportunity for a senior marketer passionate about joining a fast-growing, US-based software cybersecurity company expanding internationally. As our Regional Marketing Manager for India, you will work closely with regional Enterprise and Commercial sales and pre-sales teams. This role is ideal for an experienced B2B Marketer who is a self-starter aiming to build Proofpoint's international presence by enhancing brand awareness and equity in the Asia-Pacific region.

You will manage and execute the marketing plan for our India region for both Commercial and Enterprise teams. Responsibilities include rolling out integrated campaigns and programs, online and offline, aligned with an annual and quarterly marketing plan and budget. You will collaborate with sales, product marketing, and regional and corporate marketing teams to identify audience segments, execute marketing strategies, and report on performance metrics such as responses, leads, and contribution to pipeline.

This role will be based in Bangalore.

Your day-to-day

• Develop, manage, and execute the marketing plan for the India region, including Account-Based Marketing strategies.
• Implement demand generation programs to increase brand awareness and pipeline, with quarterly targets for leads and sales pipeline, including events, webinars, content syndication, online advertising, and SEM.
• Manage Proofpoint-led and third-party events.
• Localize and execute international marketing campaigns and coordinate with local agencies.
• Ensure alignment between sales and marketing through regular meetings.
• Collaborate with EMEA, Global, and APAC Product Marketing teams to tailor strategies and messaging.
• Partner with APAC Channel Marketing and Sales teams to expand Proofpoint’s footprint in Asia-Pacific.
• Coordinate with the APJ Communications team.
• Develop cross-sell and up-sell marketing programs to expand market share.
• Analyze campaign performance and recommend optimizations.
• Provide quarterly regional reports on marketing activities and results.

What you bring to the team

• Degree qualification, preferably in marketing, communications, or business.
• 5-10 years of marketing experience in SaaS, Cloud, or IT Security enterprise software.
• Proven success in demand generation campaigns across multiple channels.
• Excellent communication skills.
• Knowledge of B2B marketing mix including social, digital, online, and offline events.
• Experience working with resellers and strategic partners.
• Proficiency with CRM and marketing automation tools.
• Experience with Account-Based Marketing strategies.
• Familiarity with AI tools.
• Innovative, creative, and data-driven thinking.
• Resilience, drive, and adaptability in a fast-changing environment.
• Ability to travel.

Why Proofpoint

Protecting people is at the core of our cybersecurity solutions, and our employees are key to our success. We are customer-focused, innovative, inclusive, and diverse. We believe in hiring the best and fostering a culture of collaboration and appreciation. Join us and explore your future at Proofpoint! #LifeAtPFPT

If you enjoy rapid growth and working with enthusiastic, high-achieving colleagues, you'll find a rewarding career here!