Senior Campaign Analytics & Launch Lead

Insight Global; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Insight Global in New York is seeking a Sr. Analyst, Base Campaign Management & Reporting to support the execution, tracking, and optimization of customer marketing campaigns across Upsell, Loyalty, and Whole-Base Health initiatives.

This role partners closely with Marketing, Customer Communications, MarTech, and Data & Analytics teams to manage campaign setup, audience segmentation, reporting, and launch readiness, ensuring campaigns are delivered accurately and measured effectively.

Qualifications

• 3+ years in campaign operations, marketing analytics or customer base reporting.
• Hands-on with campaign audience selection, list and cell code construction, and suppression logic.
• Advanced Excel; working knowledge of SQL and a visualization tool such as Power BI or Tableau.
• Familiar with marketing automation and trigger platforms, and comfortable managing intake through JIRA.
• Organized and deadline-driven, with the judgment to flag a data or readiness problem before a campaign launches.

Responsibilities

• Support the execution, tracking, and optimization of customer marketing campaigns across Upsell, Loyalty, and Whole-Base Health initiatives.
• Partner with Marketing, Customer Communications, MarTech, and Data & Analytics teams to manage campaign setup, audience segmentation, reporting, and launch readiness.
• Ensure campaigns are delivered accurately and measured effectively.

Skills

Campaign operations

Audience selection

Advanced Excel

SQL

Power BI/Tableau

Marketing automation

JIRA

Organized & deadline-driven

Tools

Power BI

Tableau

SQL

JIRA

Job description

Insight Global in New York is seeking a Sr. Analyst, Base Campaign Management & Reporting to support the execution, tracking, and optimization of customer marketing campaigns across Upsell, Loyalty, and Whole-Base Health initiatives.

This role partners closely with Marketing, Customer Communications, MarTech, and Data & Analytics teams to manage campaign setup, audience segmentation, reporting, and launch readiness, ensuring campaigns are delivered accurately and measured effectively.