Campaign Analyst

Insight Global; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Insight Global in New York is seeking a Sr. Analyst, Base Campaign Management & Reporting to support the execution, tracking, and optimization of customer marketing campaigns across Upsell, Loyalty, and Whole-Base Health initiatives.

This role partners closely with Marketing, Customer Communications, MarTech, and Data & Analytics teams to manage campaign setup, audience segmentation, reporting, and launch readiness, ensuring campaigns are delivered accurately and measured effectively.

Qualifications

• 3+ years in campaign operations, marketing analytics or customer base reporting.
• Hands-on with campaign audience selection, list and cell code construction, and suppression logic.
• Advanced Excel; working knowledge of SQL and a visualization tool such as Power BI or Tableau.
• Familiar with marketing automation and trigger platforms, and comfortable managing intake through JIRA.
• Organized and deadline-driven, with the judgment to flag a data or readiness problem before a campaign launches.

Responsibilities

• Support the execution, tracking, and optimization of customer marketing campaigns across Upsell, Loyalty, and Whole-Base Health initiatives.
• Partner with Marketing, Customer Communications, MarTech, and Data & Analytics teams to manage campaign setup, audience segmentation, reporting, and launch readiness.
• Ensure campaigns are delivered accurately and measured effectively.

Skills

Campaign operations

Audience selection

Advanced Excel

SQL

Power BI/Tableau

Marketing automation

JIRA

Organized & deadline-driven

Tools

Power BI

Tableau

SQL

JIRA

Job description

• Three or more years in campaign operations, marketing analytics or customer base reporting, ideally in cable, telecom or another subscription business.
• Hands-on with campaign audience selection, list and cell code construction, and suppression logic.
• Advanced Excel; working knowledge of SQL and a visualization tool such as Power BI or Tableau.
• Familiar with marketing automation and trigger platforms, and comfortable managing intake through JIRA.
• Organized and deadline-driven, with the judgment to flag a data or readiness problem before a campaign launches.

Job Description

A leading telecommunications provider is seeking a Sr. Analyst, Base Campaign Management & Reporting to support the execution, tracking, and optimization of customer marketing campaigns across Upsell, Loyalty, and Whole-Base Health initiatives. This individual will partner closely with Marketing, Customer Communications, MarTech, and Data & Analytics teams to manage campaign setup, audience segmentation, reporting, and launch readiness, ensuring campaigns are delivered accurately and measured effectively. This is an ideal opportunity for someone who enjoys combining analytical thinking, campaign execution, and cross-functional collaboration to drive impactful customer marketing programs.