Product Marketing Analyst — Integrated Campaigns & Growth

DBS Bank Ltd; Washington (District of Columbia); On-site; USD 110,000 - 170,000; Full time

Job summary

DBS Bank Ltd is seeking a Marketing and Communications professional to develop and execute integrated marketing strategies for Consumer Banking Group products and segments. You will work with business teams and external partners to drive brand visibility, customer acquisition and product penetration across multiple customer segments.

The role involves end-to-end campaign management, video production coordination, media planning, and digital content development to sustain engagement.

Qualifications

• University degree in Business, Marketing, PR, or Communications.
• 3–5 years of marketing experience, preferably in integrated campaigns and digital/social channels.
• Experience in integrated campaigns planning and execution across ATL/BTL, social, app marketing, digital analytics.
• Creative minded, detail-oriented with strong project management and presentation skills.
• Strong analytical and problem-solving abilities; attention to detail and accuracy.
• Excellent written and spoken English and Cantonese.

Responsibilities

• Develop and execute integrated marketing strategies and campaigns for the Consumer Banking Group products and segments.
• Lead end-to-end production for campaigns, including video production briefing to post-production.
• Coordinate media placement strategy and roll out across channels.
• Drive digital and social content development to maintain segment engagement.
• Provide event marketing support for internal and external events.

Skills

Campaign management

Digital marketing

Analytics

Project management

English

Cantonese

Education

University degree in Business, Marketing, PR, or Communications

Tools

Sprinklr

Job description

DBS Bank Ltd is seeking a Marketing and Communications professional to develop and execute integrated marketing strategies for Consumer Banking Group products and segments. You will work with business teams and external partners to drive brand visibility, customer acquisition and product penetration across multiple customer segments.

The role involves end-to-end campaign management, video production coordination, media planning, and digital content development to sustain engagement.