Product Marketing Analyst — Digital Campaigns & Growth

DBS Bank Ltd; Mercer Island (WA); On-site; USD 70,000 - 110,000; Full time

Job summary

DBS Bank Ltd. is seeking a Marketing and Communications professional to develop and execute integrated campaigns for the Consumer Banking Group across multiple channels.

The role collaborates with business teams and external partners to boost brand visibility, customer acquisition, and product penetration. The ideal candidate has 3–5 years of experience in integrated campaigns, digital marketing, and analytics, with strong English and Cantonese communication skills, and a detail-oriented project

Qualifications

• University graduate with degree in Business, Marketing, PR, or Communications
• Minimum 3-5 years of marketing experience, particularly in integrated campaign management and digital/social channels
• Experience in integrated campaigns planning and execution with a good understanding of above-the-line, below-the-line, social media, app marketing, digital marketing and analytics
• Creative minded, detail-oriented, and good project management & presentation skills
• Strong analytical and problem-solving skills
• Attention to detail and accuracy
• Excellent command in written and spoken English and Cantonese

Responsibilities

• Develop and execute integrated marketing strategies and campaigns for the Consumer Banking Group’s products and segments (IP&A, Bancassurance, and others)
• Work with business teams and external partners to drive brand visibility, customer acquisition, and product penetration
• Include end-to-end production for Marketing campaigns across multiple channels
• Coordinate video production and shooting from briefing to post-production delivery
• Manage campaign material adaptation across touchpoints and localized formats
• Execute media placement strategy and timely rollout across media channels
• Drive digital and social content development to maintain segment engagement
• Deliver marketing, branding, and event support for key internal and external events
• Act as focal point for Bancassurance and Investment Products & Advisory marketing activities

Skills

Integrated campaigns

Digital marketing

Social media

Campaign management

Analytics

English writing

Cantonese

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Sprinklr

Job description

DBS Bank Ltd. is seeking a Marketing and Communications professional to develop and execute integrated campaigns for the Consumer Banking Group across multiple channels.

The role collaborates with business teams and external partners to boost brand visibility, customer acquisition, and product penetration. The ideal candidate has 3–5 years of experience in integrated campaigns, digital marketing, and analytics, with strong English and Cantonese communication skills, and a detail-oriented project