Senior Campaign Analyst – Digital Advertising

PathLabs; United States; Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare benefits

401k

Hybrid workplace

Charity donation match

Learning opportunities

Job summary

Pathlabs is seeking a Campaign Analyst III in the United States to manage paid digital media campaigns and collaborate with cross-functional teams and clients to drive top-tier performance.

You will deploy campaigns across DSPs, paid social, and paid search; analyze metrics; and communicate insights to account managers. This role emphasizes detail orientation, proactivity, and the ability to work in a remote/hybrid environment while meeting KPI targets.

Qualifications

• Solid understanding of advertising principles and digital strategies.
• 2+ years experience with DSPs and/or Paid Social/Paid Search.
• Familiarity with Google Analytics and ad servers.
• Experience with Excel/Google Sheets for data analysis.
• Basic HTML/CSS/JS familiarity is a plus.

Responsibilities

• Deploy and optimize digital media campaigns across ad platforms to meet KPIs.
• Analyze campaign metrics for outliers and areas of improvement.
• Ensure campaigns pace with spend and delivery requirements.
• Communicate issues to relevant teams.
• Provide insights to account management and clients.

Skills

Advertising principles

Digital strategies

DSP platforms

Paid Social

Paid Search

Google Analytics

HTML/CSS/JS familiarity

Excel/Sheets data analysis

Financial calculations

4-year degree—related field

Education

Bachelor's degree in a related field

Tools

The Trade Desk

DV360

Meta (Facebook) Ads

Google Ads

TapClicks

Job description

Pathlabs is seeking a Campaign Analyst III in the United States to manage paid digital media campaigns and collaborate with cross-functional teams and clients to drive top-tier performance.

You will deploy campaigns across DSPs, paid social, and paid search; analyze metrics; and communicate insights to account managers. This role emphasizes detail orientation, proactivity, and the ability to work in a remote/hybrid environment while meeting KPI targets.