Campaign Performance Analyst III - Remote/Hybrid

Pathlabs; Missoula (MT); Híbrido; USD 65 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Unlimited Paid Time Off

13 paid holidays annually

Competitive healthcare benefits

HSA-eligible insurance with company in

401k investment opportunity

Hybrid workplace with in-office, flex,

$250 annual charity donation match

20 hours of civic time off

Continuous learning opportunities

Resumo da oferta

Pathlabs is seeking a Campaign Analyst III to manage paid digital media campaigns, collaborate across teams and with clients, and drive top-tier performance. The ideal candidate is detail-oriented, tech-savvy, proactive, and comfortable with data storytelling in a remote-friendly environment.

Responsibilities include deploying campaigns, monitoring KPIs, managing spend, and communicating insights to clients and internal teams. A 4-year degree and hands-on platform experience are required.

Qualificações

• Solid understanding of advertising principles and digital strategies.
• 2+ years experience in DSP, Paid Social, or Paid Search.
• YourPath Certification in some platforms (provided in onboarding).
• Use of active personal social accounts with 2-factor security for business purposes.
• Experience with multi-touch attribution.
• Experience with ad servers.
• Experience with Google Analytics.
• Familiarity with HTML/CSS/JS.
• Comfortable using Microsoft Excel and/or Google Sheets to analyze data.
• Total comfort with basic financial and mathematical calculations.
• 4 year degree in a related field.

Responsabilidades

• Accurately and efficiently deploy and optimize digital media campaigns across various ad buying platforms to meet and exceed performance-focused KPIs
• Analyze all campaign metrics, constantly looking for outliers and areas of improvement within and outside the KPI
• Ensure campaigns are pacing to and meeting all campaign spend and delivery requirements
• Proactively seek out and communicate current and potential issues to relevant department members
• Provide consistent information to the account management team relative to campaign successes, challenges, optimizations, and other insights to be communicated to clients
• Maintain optimization logs and track results
• Provide insights and recommendations; craft compelling data stories
• Effectively manage tracking, trafficking, set up QA and other applicable tasks
• Debug and troubleshoot technical problems and discrepancies within the ad buying platforms and TapClicks
• Communicate with media vendors on an as-needed basis to resolve issues within ad buying platforms and investigate opportunities for innovation
• Collaborate and contribute to the strategic direction of individual accounts by providing recommendations that improve quality, efficiency, creativity, and performance
• Complete all work on accounts as assigned and prioritize appropriately
• And other duties as needed to evolve this position

Conhecimentos

Advertising principles

DSP platforms

Paid Social

Paid Search

YourPath Certification

2FA security

Multi-touch attribution

Ad servers

Google Analytics

HTML/CSS/JS

Excel/Google Sheets

Financial calculations

Formação académica

4 year degree in a related field

Ferramentas

YourPath Certification

Descrição da oferta de emprego

Pathlabs is seeking a Campaign Analyst III to manage paid digital media campaigns, collaborate across teams and with clients, and drive top-tier performance. The ideal candidate is detail-oriented, tech-savvy, proactive, and comfortable with data storytelling in a remote-friendly environment.

Responsibilities include deploying campaigns, monitoring KPIs, managing spend, and communicating insights to clients and internal teams. A 4-year degree and hands-on platform experience are required.