Head of Full-Funnel Media & Growth

Victoria’s Secret & Co.; New York (NY); Hybrid; USD 183,200 - 259,875; Full time

Job summary

Victoria’s Secret & Co. is seeking an AVP of Media Channels & Programs in New York, NY. This leadership role involves overseeing paid media channels, enhancing customer engagement, and optimizing marketing strategies across various platforms.

Ideal candidates should have over 12 years of experience in paid media, display proficiency across multiple channels, and demonstrate strong leadership capabilities. The position supports innovation in media marketing for the Victoria’s Secret and PINK brands.

Qualifications

• 12+ years of experience in paid media and advertising required.
• Experience across media channels: display, video, audio, OOH, social, search, affiliate.
• Experience leading direct reports and cross-functional teams.

Responsibilities

• Lead paid media channels across the full funnel to support marketing strategies.
• Develop tactical campaign plans for media channels to drive brand awareness.
• Manage, mentor, and elevate a team of media channel managers.

Skills

Media optimization

Customer marketing

Analytics translation

Team leadership

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Google Analytics

Social media platforms

Job description

Victoria’s Secret & Co. is seeking an AVP of Media Channels & Programs in New York, NY. This leadership role involves overseeing paid media channels, enhancing customer engagement, and optimizing marketing strategies across various platforms.

Ideal candidates should have over 12 years of experience in paid media, display proficiency across multiple channels, and demonstrate strong leadership capabilities. The position supports innovation in media marketing for the Victoria’s Secret and PINK brands.