Senior Business Analyst - Customer Acquisition

BillGO; Fort Collins (CO); On-site; USD 102,000 - 146,900; Full time

Job summary

BillGO is seeking a Senior Business Analyst for Customer Acquisition to drive data-informed decision-making across BGX performance marketing. You will analyze the acquisition funnel, optimize campaigns, and uncover insights that fuel scalable growth.

The role focuses on CAC, LTV, payback, and forecasting, partnering with marketing, product, and data teams to improve funnel efficiency and ROI. Strong SQL/data skills and fintech familiarity are a plus.

Qualifications

• Strong analytical and problem-solving skills.
• 5+ years of experience in data analytics, preferably in performance marketing and customer acquisitions.
• Strong proficiency with data analysis tools and experience working with large datasets.
• Experience with marketing analytics platforms (e.g., Google Ads, Meta, attribution tools).
• Experience with cohort analysis and segmentation.
• Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.

Responsibilities

• Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation).
• Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).
• Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI).
• Develop insights to optimize audience targeting, segmentation, and channel mix.
• Evaluate and recommend improvements to creative, messaging, and landing page performance.
• Partner with marketing teams to design and measure A/B tests and experiments.
• Build models and analyses to understand CAC, LTV, and payback periods.
• Support forecasting and scenario planning for acquisition growth.
• Identify high-value customer segments and opportunities to scale efficiently.
• Create and maintain dashboards and reporting frameworks for acquisition KPIs.
• Ensure data accuracy and consistency across marketing platforms and internal systems.
• Translate complex data into clear, actionable insights for stakeholders.
• Work closely with BGX performance marketing, product, and growth teams to align on goals and metrics.
• Partner with data engineering and analytics teams to improve data pipelines and tracking.
• Communicate findings and recommendations to both technical and non-technical audiences.

Skills

Analytical & problem solving

Data analytics experience

Data tools proficiency

Marketing analytics platforms

Cohort analysis & segmentation

AI tools usage

Tools

Google Ads

Meta Ads

Attribution tools

AI tools (Claude, ChatGPT)

Job description

Job Details

• Job Location: Fort Collins, CO 80528


• Position Type: Full Time


• Salary Range: $102,000.00 - $146,900.00 Salary/year


• Travel Percentage: Up to 25%


• Job Category: ProductBillGO is seeking a Senior Business Analyst, Customer Acquisition to drive data-informed decision-making across our BGX performance marketing efforts. This role will focus on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel scalable growth.

Why This Role Matters

This role is critical to BillGO’s growth because it ensures that customer acquisition investments are efficient, scalable, and data-driven. By turning complex performance marketing data into actionable insights, this role directly impacts how effectively we attract and convert new customers while optimizing spend.

Without this role, acquisition efforts risk becoming fragmented or inefficient; with it, BillGO gains clear visibility into what drives growth, enabling smarter decisions, faster experimentation, and stronger returns on marketing investment.

What You’llDo

Performance Marketing Analytics

• Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation).


• Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).


• Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI).

Campaign Optimization & Insights

• Develop insights to optimize audience targeting, segmentation, and channel mix.


• Evaluate and recommend improvements to creative, messaging, and landing page performance.


• Partner with marketing teams to design and measure A/B tests and experiments.

Customer Acquisition Strategy

• Build models and analyses to understand customer acquisition cost (CAC), lifetime value (LTV), and payback periods.


• Support forecasting and scenario planning for acquisition growth.


• Identify high-value customer segments and opportunities to scale efficiently.

Data & Reporting

• Create and maintain dashboards and reporting frameworks for acquisition KPIs.


• Ensure data accuracy and consistency across marketing platforms and internal systems.


• Translate complex data into clear, actionable insights for stakeholders.

Cross-Functional Collaboration

• Work closely with BGX performance marketing, product, and growth teams to align on goals and metrics.


• Partner with data engineering and analytics teams to improve data pipelines and tracking.


• Communicate findings and recommendations to both technical and non-technical audiences.

Qualifications

What You Bring

• Strong analytical and problem-solving skills


• 5+ years of experience in data analytics, preferably in performance marketing and customer acquisitions


• Strong proficiency with data analysis tools and experience working with large datasets


• Experience with marketing analytics platforms (e.g., Google Ads, Meta, attribution tools)


• Experience with cohort analysis and segmentation


• Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.

Preferred

• Experience in fintech, payments, banking, or lending


• Experience with customer experience mapping


• Experience with process engineering frameworks (LEAN, Six Sigma, etc.)