Growth Marketing Manager

BillGO

Fort Collins (CO)

On-site

USD 102,000 - 146,900

Full time

14 days+

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Benefits offered by this job

Stock options

Health benefits

Retirement plan

Performance incentive

Job summary

BillGO in Fort Collins, CO is seeking a Growth Marketing Manager to execute paid and lifecycle marketing programs across the BillGO Exchange. You will stand up and continuously optimize paid acquisition campaigns and lifecycle messaging to convert prospects into enrolled, engaged customers.

You'll partner with our Business Analyst, Data team, and report to the VP of Growth Marketing to keep messaging and campaigns running smoothly and aligned with brand as we scale.

Qualifications

5+ years in growth marketing or paid/lifecycle campaigns.
Experience launching and optimizing paid campaigns with budget pacing.
Proficiency in HubSpot and Salesforce.
Knowledge of email deliverability fundamentals (SPF/DKIM/DMARC).
Demonstrated AI fluency: used AI tools to automate work.
Data-driven, using performance data to drive decisions.
Strong collaboration across Marketing, Data, Creative and Engineering.
Editorial judgment for brand consistency.

Responsibilities

Paid Channel Execution: stand up, launch, and optimize paid acquisition campaigns; manage budget pacing, targeting, and landing page performance.
Lifecycle Messaging Management: own execution across prospect, enrollment, and active-customer lifecycle; ensure deliverability and data flow between systems.
Brand & Content QA: ensure templates and campaigns stay on-brand and render correctly.
Martech & Targeting: ensure martech stack delivers right messages and data flows to ad platforms.
AI Agents & Automation: build agents for deliverability monitoring and performance reporting.
Experimentation & Optimization: continuously test channels, audiences, and creative variants; tie decisions to CAC and LTV.

Skills

Growth marketing

Marketing operations

Paid campaigns

HubSpot

Salesforce

AI proficiency

Data-driven

Brand consistency

Cross-functional collaboration

Tools

HubSpot

Salesforce

Email deliverability basics

Job description

Job Details

Job Location: Fort Collins, CO 80528Position Type: Full TimeSalary Range: $102,000.00 - $146,900.00 SalaryTravel Percentage: NoneJob Category: MarketingBillGOis seeking a Growth Marketing Manager to execute paid and lifecycle marketing programs across theBillGOExchange. This role will focus on standing up and continuouslyoptimizingpaid acquisition campaigns and lifecycle messaging, helping convert prospects into enrolled, engaged customers.You'llpartner closely with our Business Analyst, Data team, and report to the VP of Growth Marketing to keep messaging and paid campaigns running smoothly and continuously optimized.

Why This Role Matters

This role powers the enginethat'scritical toBillGO'sgrowth: making sure new customers connect withBillGOand learn its benefits, while current customers stay effectively engaged across the lifecycle. By executing paid and lifecycle campaigns that work in lockstep, this role directlyimpactshow effectively we attract, convert, andretaincustomers. Without this role, paid campaigns and lifecycle messaging risk running inconsistently or falling behind as we scale; with it,BillGOgains one person driving day-to-day execution and optimization across both, so tests move faster and messaging reliably reaches the customer on brand and on time.

WhatYou’llDo

Paid Channel Execution

Stand up,launch, and continuouslyoptimizepaid acquisition campaigns (search, social, display) supporting our direct marketing tests.
Manage budget pacing, targeting, and landing page performance.
Partner with the Business Analyst and Data team to translate test results into channel and audience decisions.

Lifecycle Messaging Management

Own execution across the prospect, enrollment, and active-customer lifecycle: every intended message sent, delivered, andrenderedcorrectly on every platform we use to reach customers.
Keep campaignsand lead data flowing cleanly through HubSpot and Salesforce.
Manage deliverability and sender reputation (SPF, DKIM, DMARC, list hygiene, bounce/spam monitoring) so payment-critical messages reliably reach the inbox.

Brand & Content QA

Make sure existing branded templates and campaign creative from partner or agency teamsrendercorrectly and stayon-brandacross the lifecycle.
Serve as the checkpoint for brand and message consistency, not the primary copywriter.

Martech & Targeting

Work with the Business Analyst and Data team to make sure ourmartechstack delivers the right message to the right customer.
Ensure the right customer data flows to our ad platforms for targeting. Reporting pipelines and dashboards are owned by Data/the Business Analyst; this role executes against them.

AI Agents & Automation

Build working agents for deliverability monitoring, pre-send brand/content QA, and performance reporting.
Review and approve agent-drafted tests, direct what agents build next, and monitor results against set thresholds as our agent pipeline matures.

Experimentation & Optimization

Continuously test channels, audiences, creative variants, subject lines, timing, and sequencing.
Turn what works into always-on optimization rather than one-off tests, partnering with the analytics team on the underlying analysis.
Take a data-driven approach to execution,optimizingdecisions againstCACand improving LTV rather than surface-level engagement metrics.
Merge channel performance data with internal customer data to effectively test and answer hypotheses about what drives acquisition and engagement.
Factor predictive data into targeting and optimization decisions, not just historical performance.

HowWe’llMeasure Success

This role ladders directly to two company priorities:

Grow new customer acquisitionby making paid and direct campaigns perform, and by making sure the messages that drive enrollment and payments reliably reach customers.
Deliver a best-in-class customer experiencethrough unified, trustworthy, on-brand messaging and campaigns across the entire lifecycle.

Early success looks like: paid campaigns live andoptimizingagainst CAC and volume targets, reliable delivery of payment-critical messages, one consistent brand experience across all platforms, and at least one production AI agent doing work that used to be manual. As programs mature,we\'lltrack contributions to LTV and revenue alongside acquisition volume.

Qualifications

What YouBring

5+ years in growth marketing, marketing operations, or paid/lifecycle campaign execution, ideally in fintech, payments, or B2B SaaS.
Hands-on experience launching andoptimizingpaid campaigns (search, social, or display), including budget pacing and targeting.
Proficiencyin HubSpot and Salesforce, with the ability to make multiple systems work as one.
Working knowledge of email deliverability fundamentals (SPF/DKIM/DMARC, list hygiene).
Demonstrated AI fluency:you\'veused AI tools or agents to automate real work (prompt design, lightweight agentic workflows), andyou'reeager to build more as our tooling matures.
A data-driven approach: comfortable reading performance data across systems and letting it guide day-to-day optimization decisions, in partnership with the Business Analyst and Data team.
A sharp editorial eye: strong judgment for brand and message consistency, comfortable flaggingwhat\'soff before a customer ever sees it.
A strong collaborator: you work well across Marketing, Data, Creative and Engineering, take ownership of your execution, and partner closely with the VP of Growth Marketing, who supports day-to-day prioritization and cross-team alignment.

Preferred