Growth Analytics Lead – Customer Acquisition

BillGO

Fort Collins (CO)

On-site

USD 102,000 - 146,900

Full time

14 days+

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Job summary

BillGO is seeking a Senior Business Analyst for Customer Acquisition to drive data-informed decision-making across BGX performance marketing. You will analyze the acquisition funnel, optimize campaigns, and uncover insights that fuel scalable growth.

The role focuses on CAC, LTV, payback, and forecasting, partnering with marketing, product, and data teams to improve funnel efficiency and ROI. Strong SQL/data skills and fintech familiarity are a plus.

Qualifications

Strong analytical and problem-solving skills.
5+ years of experience in data analytics, preferably in performance marketing and customer acquisitions.
Strong proficiency with data analysis tools and experience working with large datasets.
Experience with marketing analytics platforms (e.g., Google Ads, Meta, attribution tools).
Experience with cohort analysis and segmentation.
Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.

Responsibilities

Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation).
Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).
Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI).
Develop insights to optimize audience targeting, segmentation, and channel mix.
Evaluate and recommend improvements to creative, messaging, and landing page performance.
Partner with marketing teams to design and measure A/B tests and experiments.
Build models and analyses to understand CAC, LTV, and payback periods.
Support forecasting and scenario planning for acquisition growth.
Identify high-value customer segments and opportunities to scale efficiently.
Create and maintain dashboards and reporting frameworks for acquisition KPIs.
Ensure data accuracy and consistency across marketing platforms and internal systems.
Translate complex data into clear, actionable insights for stakeholders.
Work closely with BGX performance marketing, product, and growth teams to align on goals and metrics.
Partner with data engineering and analytics teams to improve data pipelines and tracking.
Communicate findings and recommendations to both technical and non-technical audiences.