Marketing Analytics Lead Acquisition, Lifecycle, and Segmentation

Compunnel, Inc.; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading marketing analytics firm in New York is seeking an experienced Marketing Analytics Lead to drive strategic analytics across acquisition, lifecycle, and segmentation for clients. You will lead a high-performing team to implement effective marketing measurement frameworks. The ideal candidate has 10+ years of experience in marketing analytics, deep knowledge of digital channels, and strong leadership skills in a fast-paced environment.

Qualifications

• 10+ years of experience in marketing analytics, growth analytics, or digital marketing data science.
• Deep understanding of digital channels and associated KPIs.
• Strong communication and storytelling skills to bridge insights with business strategy.

Responsibilities

• Develop and execute marketing analytics strategy across channels.
• Lead a team of analysts and data scientists.
• Build measurement frameworks for customer insights.

Skills

Marketing analytics

Digital marketing data science

Attribution models

Data integration

Team leadership

Education

Advanced degree in Quantitative Marketing, Data Science, Statistics, Economics

Tools

Salesforce Marketing Cloud

Power BI

AWS

SQL Server

Job description

Marketing Analytics Lead Acquisition, Lifecycle, and Segmentation

New York, New York

10/23/2025

Contract

Active

Job Description:

Job Summary

We are seeking a strategic and hands-on Marketing Analytics Lead to drive the analytics roadmap across acquisition, lifecycle, and segmentation for a commercial banking client.

This role will lead marketing measurement and customer insights, enabling data-driven decisions throughout the customer journey—from initial engagement to long-term retention.

The ideal candidate will thrive in a fast-paced, digital-first environment and bring deep expertise in marketing analytics, campaign execution, and performance optimization.

Key Responsibilities

• Develop and execute end-to-end marketing analytics strategy across paid, owned, and earned channels.
• Build frameworks to measure marketing effectiveness, ROI, and customer impact.
• Establish data standards, taxonomy, and measurement protocols in collaboration with data teams.
• Lead a team of analysts and data scientists focused on acquisition, lifecycle, and segmentation.

Acquisition Analytics

• Partner with Growth and Channel Marketing teams to optimize digital acquisition performance across search, display, social, affiliates, and partnerships.
• Design and implement attribution models (multi-touch, MMM, incrementality testing).
• Deliver insights to improve cost-per-acquisition, conversion rates, and funnel efficiency.
• Evaluate new acquisition channels using structured measurement frameworks.

Lifecycle and Retention Analytics

• Build measurement frameworks across onboarding, activation, engagement, and retention.
• Collaborate with CRM and Lifecycle Marketing teams to design and assess triggered communications and retention campaigns.
• Identify behavioral and transactional drivers of churn and engagement.
• Define success metrics and report lifecycle program performance to stakeholders.

Segmentation and Customer Insights

• Lead customer segmentation and clustering initiatives to support personalized marketing.
• Partner with Product and Experience teams to translate insights into differentiated journeys and offers.
• Develop and maintain customer personas and behavioral cohorts for targeting and content strategy.

Measurement & Experimentation

• Own marketing measurement architecture including tracking, tagging, and analytics design.
• Promote a test-and-learn culture through A/B and multivariate experimentation.
• Build dashboards and self-service analytics tools for marketing teams.
• Define and manage marketing KPI hierarchy from media efficiency to customer value realization.

Required Qualifications

• 10+ years of experience in marketing analytics, growth analytics, or digital marketing data science.
• Deep understanding of digital channels and associated KPIs.
• Proven experience with attribution models, MMM, and lift testing.
• Experience integrating first-party and third-party data for analytics and personalization.
• Strong communication and storytelling skills to bridge analytical insights with business strategy.
• Demonstrated success in building and leading high-performing analytics teams.

Preferred Qualifications

• Experience in fintech, commercial banking, or digital-first financial services.
• Familiarity with privacy frameworks (CCPA, GDPR) and compliant data governance.
• Expertise with CDPs and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe).
• Advanced degree in Quantitative Marketing, Data Science, Statistics, Economics, or related field.
• Experience with AWS and SQL Server for data insights and reporting.
• Proficiency in Power BI for dashboarding and analytics visualization.