Director, Product - Customer Acquisition

BillGO; Fort Collins (CO); On-site; USD 110,600 - 161,400; Full time

Benefits offered by this job

Performance incentive

Equity opportunities

Comprehensive health benefits

Job summary

BillGO is looking for a Director of Product, Customer Acquisition responsible for driving strategies to acquire new customers across BGX. In this role, you will lead the development of acquisition-focused product experiences while aligning with marketing and engineering teams.

With 8+ years of product management experience, you will define product strategy, monitor KPIs, and collaborate cross-functionally to enhance customer acquisition funnels, enabling small businesses to thrive in the digital economy.

Qualifications

• 8+ years of experience in product management focused on growth or acquisition.
• Proven track record of delivering products optimizing the customer acquisition funnel.
• Strong analytical and problem-solving skills.

Responsibilities

• Define and own the product strategy and roadmap for customer acquisition capabilities.
• Align product capabilities with go-to-market strategies.
• Collaborate to deliver acquisition features and platforms.
• Monitor and define acquisition KPIs.
• Influence stakeholders and drive clarity on priorities.

Skills

Product management

Growth strategy

Customer acquisition

Data analysis

Cross-functional collaboration

Tools

AI tools

Cohort analysis

Performance marketing ecosystems

Job description

BillGO is seeking a Director of Product, Customer Acquisition to define and drive the strategy for acquiring new customers across BGX. This role is responsible for creating the business intent and product vision behind acquisition capabilities, ensuring alignment between go-to-market execution and internal product and engineering delivery.

You will lead the development of acquisition-focused product experiences and platforms that enable scalable growth, partnering closely with marketing, engineering, data, and go-to-market teams. This role sits at the intersection of growth strategy, product innovation, and execution, ensuring BillGO can efficiently attract, convert, and onboard new customers.

Why This Role Matters

This role is critical because it connects BillGO’s growth ambitions with the product capabilities required to achieve them. By defining the strategy and ensuring alignment between go-to-market efforts and internal delivery, this role enables scalable, efficient customer acquisition.

Without this role, acquisition efforts can become fragmented between marketing and product; with it, BillGO gains a unified, strategic approach that accelerates growth, improves conversion, and ensures the organization builds the right capabilities to win in the market.

What You’ll Do

• Acquisition Product Strategy & Vision
  • Define and own the product strategy and roadmap for customer acquisition capabilities across BGX
  • Translate business growth goals into scalable product solutions that drive acquisition
  • Identify new opportunities to improve conversion, onboarding, and early customer experience
• Go-To-Market Alignment
  • Partner with marketing and engineering teams to align product capabilities with GTM strategies
  • Ensure product readiness supports campaign execution, targeting, and channel expansion
  • Drive alignment between product delivery and external market needs and timelines
• Product Development & Delivery
  • Collaborate with engineering to deliver high-impact acquisition features and platforms
  • Define clear requirements, success metrics, and prioritization frameworks
  • Balance speed, scalability, and technical feasibility in product decisions
• Performance & Optimization
  • Define and monitor acquisition KPIs (conversion, CAC, activation, funnel performance)
  • Use data and experimentation to continuously improve acquisition outcomes
  • Partner with analytics to ensure measurement frameworks support decision-making
• Cross-Functional Leadership
  • Serve as the central point of alignment across product, engineering, marketing, and growth
  • Influence stakeholders and drive clarity on priorities and trade-offs
  • Build and mentor product team members as the function scales

What You Bring

• 8+ years of experience in product management, with a focus on growth or acquisition
• Proven track record of delivering products & experiences that optimize the customer acquisition funnel
• Experience defining product strategy and leading roadmap execution
• Strong analytical and problem-solving skills
• Deep understanding of digital acquisition metrics (response metrics, conversion metrics, CAC, LTV/CAC, etc.) and performance marketing ecosystems
• Experience with cohort analysis and segmentation
• Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work
• Strong experience working cross-functionally with marketing, engineering, and data teams

Preferred

• Experience in fintech, payments, banking, or lending
• Experience with customer experience mapping
• Experience with process engineering frameworks (LEAN, Six Sigma, etc.)

Compensation

We offer a competitive compensation package, including:

• Base salary: $110,600 - $161,400
• Performance incentive
• Equity opportunities
• Comprehensive health, retirement, and lifestyle benefits

This role is about more than compensation, it’s about the opportunity to transform how small businesses thrive in the digital economy.