Senior Brand Strategy Lead

Dairy Farmers of America, Inc.

Chicago (IL)

Hybrid

USD 130,000 - 150,000

Full time

5 days ago

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Job summary

Dairy Farmers of America, Inc. in Chicago seeks a senior marketing lead to develop and drive national brand initiatives across regions.

You will align brand strategy with business objectives and guide cross-functional teams in marketing, product development, and sales to deliver a cohesive brand message across channels. Responsibilities include leading agency partnerships, launching new products, leveraging consumer and shopper insights, managing the brand marketing budget, and reporting ROI to

Qualifications

8+ years of brand marketing and related experience.
Experience with new product launch and commercialization.
Strong ability to develop compelling presentations.
Education: undergraduate degree in marketing.

Responsibilities

Lead brand strategy development to support business objectives.
Oversee cross-functional teams to ensure consistent brand messaging across channels.
Manage outside agencies for advertising, PR, digital, and packaging.
Develop plans to maximize portfolio and marketing ROI.
Translate insights into go-to-market strategies and messaging.
Lead projects with internal and external partners to drive execution.
Support sales with market-level and account-level programs.
Monitor ROI and report results to senior management.