Senior Brand Strategy & Engagement Lead - Remote

Fuze Health Inc.; Iowa Center (IA); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

Medical plans

401(k)

Life insurance

AD&D

FSA/HSA

Commuter benefits

Disability insurance

Spending accounts

Vacation time

Paid sick time

Holidays

Parental leave

Caregiver leave

Lifestyle Spending Account

Job summary

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and integrated marketing narratives.

This role partners with Marketing, Product Marketing, Demand Generation, and leadership to translate brand strategy into cohesive experiences. The role focuses on developing messaging frameworks, aligning campaigns, and ensuring consistency across digital experiences, events, and customer communications while shaping audience-centric storytelling across

Qualifications

• Brand strategy and messaging development
• Translate brand strategy into messaging across campaigns and experiences
• Collaborate with product marketing, sales, and creative teams

Responsibilities

• Develop and refine enterprise and business unit positioning
• Create messaging frameworks and audience narratives
• Ensure consistency across brand messaging and communications
• Translate complex concepts into clear audience-focused messaging
• Incorporate customer and market insights into messaging
• Build persona frameworks to guide marketing strategy
• Collaborate with product marketing, sales, and analytics
• Support integrated campaign development and messaging alignment
• Shape campaign narratives and audience engagement across channels
• Ensure messaging consistency across digital experiences and events
• Contribute to strategic storytelling across marketing efforts
• Align event experiences with campaign messaging
• Support conference and executive engagement messaging
• Ensure consistent audience experiences across channels
• Coordinate across Marketing, Product Marketing, Events, Digital, and Sales
• Develop scalable messaging frameworks and brand standards
• Support integrated, audience-focused marketing approaches

Skills

Brand messaging

Campaign development

Cross-functional collaboration

Storytelling

Audience research

Job description

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and integrated marketing narratives.

This role partners with Marketing, Product Marketing, Demand Generation, and leadership to translate brand strategy into cohesive experiences. The role focuses on developing messaging frameworks, aligning campaigns, and ensuring consistency across digital experiences, events, and customer communications while shaping audience-centric storytelling across