Brand Strategy & Campaign Lead

Authority Brands; Atlanta (GA); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Authority Brands seeks a Marketing Manager, Brand Strategy to translate each brand's positioning into coordinated campaigns that build awareness and demand. You will collaborate with Brand Leadership, Field Marketing, Operations, the Digital Center of Excellence, and agencies to ensure brand consistency across channels and optimize marketing impact.

The role involves planning national multichannel campaigns, developing messaging guidelines, managing budgets for efficient lead generation, and

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience, including planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand's distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
• Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
• Experience in franchising, home services, or another multi-location service business preferred.

Responsabilités

• Plan and develop marketing plans reflecting each brand's positioning, growth priorities, customer needs, and seasonal demand.
• Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail.
• Develop messaging and visual guidelines to keep brands distinct while sharing resources and improving efficiency across the portfolio.
• Identify trends in customer behavior, formats, and media to keep campaigns current and effective.
• Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
• Translate campaign strategies into briefs, timelines, assets, and execution plans for internal teams, agencies, and field partners.
• Recommend advertising fund allocations by channel and tactic, and manage budgets for lead generation and measurable returns.
• Equip Field Marketing and Operations teams with campaign materials and guidance for franchisee adoption and local execution.
• Maintain brand identity and asset usage across consumer touchpoints.
• Monitor campaign performance, media spend, lead quality, ROAS, and adjust based on results.
• Evaluate promotional tests with brand and partner input and assess impact on customer response and profitability.
• Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.

Connaissances

Campaign planning

Brand strategy

Cross-functional leadership

Editorial calendar management

Budget management

Formation

Bachelor's degree in marketing/communications/business or related field

Description du poste

Authority Brands seeks a Marketing Manager, Brand Strategy to translate each brand's positioning into coordinated campaigns that build awareness and demand. You will collaborate with Brand Leadership, Field Marketing, Operations, the Digital Center of Excellence, and agencies to ensure brand consistency across channels and optimize marketing impact.

The role involves planning national multichannel campaigns, developing messaging guidelines, managing budgets for efficient lead generation, and