Senior Specialist, PINK Brand Strategy

Victoria's Secret & Co.; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Victoria's Secret in New York seeks a Senior Specialist Brand Marketing to lead seasonal brand and product storytelling across PINK's Bra, Panty, and Beauty categories. You will drive go-to-market readiness, seasonal strategy development, and cross-functional alignment with Merchandising, Creative, PR, Social, and Stores.

Ideal candidates are highly organized, detail-oriented, and energized by Gen Z culture, fashion, beauty, and brand building.

Responsibilities

• Support seasonal brand and category marketing strategies for the Bra, Panty, and Beauty businesses, partnering with Merchandising and cross-functional teams
• Own recurring marketing reporting, campaign recaps, and support executive-ready presentations
• Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores
• Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners
• Manage marketing timelines, calendars, and deliverables to keep initiatives on track
• Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling
• Ensure consistency of brand messaging across campaigns and customer touchpoints
• Identify opportunities to improve team processes and operational efficiency

Job description

Description

Your Role

We are seeking a highly organized, culturally connected Senior Specialist Brand Marketing to support seasonal brand and product storytelling across PINK's. This role will own the marketing support for PINK's Bra, Panty, and Beauty categories, helping drive go-to-market readiness, seasonal strategy development, and cross-functional alignment across the business.

This is an ideal role for someone who thrives in fast-paced environments, has exceptional attention to detail, and is passionate about Gen Z culture, fashion, beauty, and brand building. The ideal candidate is collaborative, proactive, and known for building strong relationships across teams.

Key Responsibilities:

• Support seasonal brand and category marketing strategies for the Bra, Panty, and Beauty businesses, partnering closely with Merchandising and cross-functional teams to develop integrated plans and bring key product priorities to market
• Own recurring marketing reporting, campaign recaps, and support executive-ready presentations
• Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores
• Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners
• Manage marketing timelines, calendars, and deliverables to keep initiatives on track
• Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling
• Ensure consistency of brand messaging across campaigns and customer touchpoints
• Identify opportunities to improve team processes and operational efficiency

Brand Strategy, Events & Insights Support:

• Monitor Gen Z trends, cultural moments, and competitive activity to inform brand strategy and
• category storytelling
• Help shape seasonal narratives that connect product, consumer insights, and culture
• Support planning and execution of brand events, launches, and key marketing moments, including cross-functional coordination and post-event recaps
• Support development of seasonal strategy presentations, product storytelling materials, and business updates
• Contribute insights and recommendations that strengthen brand relevance and engagement