Senior Brand Marketing Lead — Growth & Menu Vision

Carl's Jr Restaurants, LLC; Franklin (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Carl's Jr Restaurants, LLC is seeking a Sr. Brand Manager to drive the marketing calendar and activation for the brand, with a focus on the lunch daypart—our largest revenue driver. You will steer planning, briefs, and cross-functional collaboration to maximize sales and brand equity.

The role requires a strategic, entrepreneurial leader who can translate consumer insights into compelling campaigns and menu visions. Strong communication and a hands-on, results-oriented approach are essential.

Qualifications

• 9+ years of Branding/Marketing experience, advertising or related field, preferably in the QSR space.
• Strong, broad marketing skill set in a fast-paced, promotional environment.
• Entrepreneurial leader with ownership mindset and high energy.
• Excellent written and verbal communication adaptable to diverse audiences.
• Creative problem solver who can connect insights to business solutions.
• Clear commercial orientation and ability to act like a general manager.
• MBA or Marketing-focused masters preferred.

Responsibilities

• Develop and manage the national marketing calendar to drive same-store sales and align lunch, value, beverages and LTOs.
• Lead cross-functional calendar planning with marketing leadership to balance short and long-term initiatives.
• Define and lead a brand-wide menu vision to maximize sales and profitability.
• Create briefs for internal/external partners, leveraging consumer insights and priorities.
• Collaborate with media and creative teams for development and media planning.
• Build business cases to support growth and optimize the innovation process.

Skills

Branding

Marketing

Advertising

QSR experience

Education

BA/BS degree; MBA preferred

Job description

Carl's Jr Restaurants, LLC is seeking a Sr. Brand Manager to drive the marketing calendar and activation for the brand, with a focus on the lunch daypart—our largest revenue driver. You will steer planning, briefs, and cross-functional collaboration to maximize sales and brand equity.

The role requires a strategic, entrepreneurial leader who can translate consumer insights into compelling campaigns and menu visions. Strong communication and a hands-on, results-oriented approach are essential.