Sr Manager-Brand Marketing

CKE Restaurants, Inc.; Franklin (TN); On-site; USD 120,000 - 160,000; Full time

Job summary

CKE Restaurants, Inc. seeks a Sr. Brand Manager to drive the brand’s marketing calendar and activation, with a focus on optimization of lunch business — the brand’s largest daypart.

You will champion the brand, plan national marketing calendars, and partner with cross-functional teams to deliver measurable restaurant results. The role requires strategic thinking, entrepreneurial leadership, and a strong track record in branding, marketing, and communications within a fast-paced consumer

Qualifications

• 9+ years of branding and marketing experience, ideally in QSR or fast-paced environments.
• Demonstrated ability to plan and execute strategic marketing programs.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Champion the brand and own marketing calendar development and activation.
• Lead planning of the national marketing calendar to drive same-store sales.
• Coordinate calendars and timelines with marketing leadership for long-term planning.
• Define and lead a menu vision to maximize sales and profit.
• Develop creative and culinary briefs using consumer insights and priorities.
• Collaborate with media and creative teams for development and media planning.
• Work with cross-functional partners to improve innovation processes and output.
• Lead business case development to support growth recommendations.

Skills

Brand management

Marketing strategy

Leadership

Cross-functional collaboration

Communication

Analytics

Education

MBA preferred

BA/BS in Marketing

Job description

The Sr. Brand Manager will be a key player in marketing calendar development and activation for the brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the lunch business, the brand’s largest daypart.

ESSENTIAL FUNCTIONS

• Be a champion for the brand and operate with a strong sense of ownership
• Help lead the planning and development of the national marketing calendar to enable the brand to exceed same-store sales. Strategically build and plan different calendar layers such as Lunch, value, beverage and LTO products in a unified effort to drive sales
• Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies
• Help define and lead a menu vision across the brand to maximize sales and profit
• Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging
• Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning
• Partner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate
• Lead business case development to support business recommendations that drive growth

POSITION QUALIFICATIONS/CORE COMPETENCIES

• 9 + Years experience in Branding and Marketing , Advertising, or a related field, ideally in the QSR space
• Demonstrated broad and well-developed functional marketing skills in a dynamic, highly promotional space
• Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency.
• Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences.
• Creative problem solver; ability to think outside the box to create solutions and drive business strateg y
• A clear commercial orientation and ability to think and act like a general manager
• Strong intuition, ability to “connect the dots” and manage through ambiguity
• The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly
• BA / BS degree - M.B.A. or Masters in Marketing degree is preferred .

WORK ENVIRONMENT

• Corporate Office fast paced, high volume of activity and a deadline driven environment

PHYSICAL DEMANDS

• Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse
• Travels as needed approximately fifteen (15)%

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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