Sr Manager-Brand Marketing

Carl's Jr Restaurants, LLC; Franklin (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Carl's Jr Restaurants, LLC is seeking a Sr. Brand Manager to drive the marketing calendar and activation for the brand, with a focus on the lunch daypart—our largest revenue driver. You will steer planning, briefs, and cross-functional collaboration to maximize sales and brand equity.

The role requires a strategic, entrepreneurial leader who can translate consumer insights into compelling campaigns and menu visions. Strong communication and a hands-on, results-oriented approach are essential.

Qualifications

• 9+ years of Branding/Marketing experience, advertising or related field, preferably in the QSR space.
• Strong, broad marketing skill set in a fast-paced, promotional environment.
• Entrepreneurial leader with ownership mindset and high energy.
• Excellent written and verbal communication adaptable to diverse audiences.
• Creative problem solver who can connect insights to business solutions.
• Clear commercial orientation and ability to act like a general manager.
• MBA or Marketing-focused masters preferred.

Responsibilities

• Develop and manage the national marketing calendar to drive same-store sales and align lunch, value, beverages and LTOs.
• Lead cross-functional calendar planning with marketing leadership to balance short and long-term initiatives.
• Define and lead a brand-wide menu vision to maximize sales and profitability.
• Create briefs for internal/external partners, leveraging consumer insights and priorities.
• Collaborate with media and creative teams for development and media planning.
• Build business cases to support growth and optimize the innovation process.

Skills

Branding

Marketing

Advertising

QSR experience

Education

BA/BS degree; MBA preferred

Job description

The Sr. Brand Manager will be a key player in marketing calendar development and activation for the brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the lunch business, the brand’s largest daypart.

ESSENTIAL FUNCTIONS

• Be a champion for the brand and operate with a strong sense of ownership
• Help lead the planning and development of the national marketing calendar to enable the brand to exceed same-store sales. Strategically build and plan different calendar layers such as Lunch, value, beverage and LTO products in a unified effort to drive sales
• Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies
• Help define and lead a menu vision across the brand to maximize sales and profit
• Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging
• Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning
• Lead business case development to support business recommendations that drive growth
• Partner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate

POSITION QUALIFICATIONS/CORE COMPETENCIES

• 9 + Years experience in Branding and Marketing , Advertising, or a related field, ideally in the QSR space
• Demonstrated broad and well-developed functional marketing skills in a dynamic, highly promotional space
• Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency.
• Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences.
• Creative problem solver; ability to think outside the box to create solutions and drive business strateg y
• A clear commercial orientation and ability to think and act like a general manager
• Strong intuition, ability to “connect the dots” and manage through ambiguity
• The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly
• BA / BS degree - M.B.A. or Masters in Marketing degree is preferred .

WORK ENVIRONMENT

• Corporate Office fast paced, high volume of activity and a deadline driven environment

PHYSICAL DEMANDS

• Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse
• Travels as needed approximately fifteen (15)%

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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