Senior Brand Manager, Twizzlers & Sour Strips

Hershey Company; Hershey (PA); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Job summary

The Hershey Company seeks a Sr. Associate Brand Manager for DCS Twizzlers & Sour Strips in Hershey, PA. You will drive consumer-grounded growth across Sweets & Refreshments, focusing on Twizzlers and Sour Strips while supporting other brands as needed.

You will translate consumer insights into growth and innovation strategies, lead cross-functional initiatives from discovery to commercialization, and manage external partners to deliver high-quality work that aligns with brand goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3+ years of brand marketing / consumer marketing experience.
• Experience in innovation, strategy, or related field.

Responsibilities

• Leverage consumer insights to identify trends, unmet needs, and whitespace opportunities.
• Develop growth-focused recommendations for Twizzlers and Sour Strips.
• Support brand positioning and campaigns grounded in consumer insights.
• Lead cross-functional initiatives from idea development through execution and commercialization.
• Manage agencies and third-party partners to deliver high-quality work.
• Monitor KPIs and optimize campaigns based on results.

Skills

Brand Marketing

Consumer Marketing

Innovation

Strategy

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

The Hershey Company seeks a Sr. Associate Brand Manager for DCS Twizzlers & Sour Strips in Hershey, PA. You will drive consumer-grounded growth across Sweets & Refreshments, focusing on Twizzlers and Sour Strips while supporting other brands as needed.

You will translate consumer insights into growth and innovation strategies, lead cross-functional initiatives from discovery to commercialization, and manage external partners to deliver high-quality work that aligns with brand goals.