Sr ABM DCS Twizzlers & Sour Strips

The Hershey Company; Hershey (PA); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Job summary

The Hershey Company seeks a Sr. Associate Brand Manager for DCS Twizzlers & Sour Strips in Hershey, PA. You will drive consumer-grounded growth across Sweets & Refreshments, focusing on Twizzlers and Sour Strips while supporting other brands as needed.

You will translate consumer insights into growth and innovation strategies, lead cross-functional initiatives from discovery to commercialization, and manage external partners to deliver high-quality work that aligns with brand goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3+ years of brand marketing / consumer marketing experience.
• Experience in innovation, strategy, or related field.

Responsibilities

• Leverage consumer insights to identify trends, unmet needs, and whitespace opportunities.
• Develop growth-focused recommendations for Twizzlers and Sour Strips.
• Support brand positioning and campaigns grounded in consumer insights.
• Lead cross-functional initiatives from idea development through execution and commercialization.
• Manage agencies and third-party partners to deliver high-quality work.
• Monitor KPIs and optimize campaigns based on results.

Skills

Brand Marketing

Consumer Marketing

Innovation

Strategy

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

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Job Title
Sr. Associate Brand Manager, DCS Twizzlers & Sour Strips

Location Hershey, PA

How Will You Fit in the Big Picture?

The Sr. Associate Brand Manager, DCS Twizzlers & Sour Strips will help drive consumer-grounded growth across Hershey’s Sweets & Refreshments portfolio. This role will focus primarily on Twizzlers and Sour Strips, with opportunities to support additional brands based on business needs.

The Sr. Associate Brand Manager will identify consumer trends, unmet needs, and whitespace opportunities and translate insights into growth and innovation strategies. This role will help bring new product and non-product initiatives from discovery and ideation through commercialization, partnering closely across functions to deliver meaningful business and consumer impact.

What Will You Do?

• Leverage consumer, category, and competitive insights to identify trends, unmet needs, and whitespace opportunities.
• Develop recommendations and innovation strategies that support growth for Twizzlers, Sour Strips, and the broader Sweets & Refreshments portfolio.
• Support brand positioning, marketing strategies, and campaigns grounded in consumer insights and business priorities.
• Lead cross-functional initiatives from idea development through execution and commercialization, coordinating closely with key partners across the organization.
• Manage agency, research, and other third-party partners to deliver high-quality work aligned with brand and business objectives.
• Monitor marketing and initiative performance, using KPIs and results to recommend opportunities for optimization and future growth.

Education:
Bachelor’s degree in Marketing, Business, or a related field preferred.

Experience:
3+ years of relevant experience in brand marketing, consumer marketing, innovation, strategy, or a related field. This aligns with Hershey’s Level 40 Sr Assoc Mgr experience standard.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

Job Overview

This role executes marketing initiatives that strengthen consumer engagement and support brand positioning across targeted segments. The role manages specialized projects, applying research and insights to shape messaging, channel mix, and campaign execution. It collaborates cross-functionally to ensure marketing materials, tactics, and consumer experiences align with brand strategy and contribute measurable business impact .

Accountabilities

1. Conduct Consumer and Market Research Analyze consumer behavior, market trends, and competitive activity to inform marketing decisions. Guide messaging, targeting, and channel selection with consumer-grounded insights. Ensure strategies reflect consumer priorities and enhance brand relevance.
2. Develop Brand Positioning and Marketing Strategies Help create brand positioning, campaigns, and strategy inputs grounded in insights. Translate research into actions, tailored to priority audiences. Deliver consistent messaging and effective brand differentiation.
3. Execute Marketing Campaigns Manage campaign activities. Coordinate timelines, asset delivery (and accuracy), and ensure compliance with brand guidelines. Ensure campaigns launch effectively and contribute to engagement objectives.
4. Coordinate Development of Marketing Assets Prepares (or briefs and guides partners), reviews, and updates assets across channels. Ensure materials meet brand standards, regulatory and legal requirements, and consumer needs. Support consistent brand representation across touchpoints.
5. Monitor and Improve Campaign Performance Track KPIs and review results to identify areas across all demand creation levers for optimization. Recommend adjustments to messaging, creative, or channel mix to enhance impact. Strengthens future campaign effectiveness and supports business outcomes.

3+ years

The anticipated base salary range for this role is $108840 to $136050per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
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