Senior Brand Strategy, Creative & Portfolio Lead

Hershey Company; Hershey (PA); On-site; USD 156,000 - 195,000; Full time

Benefits offered by this job

Health & Wellbeing: medical, dental, &

401(k) with company match

Paid time off

Job summary

The Hershey Company seeks a Senior Manager, Strategy, Creative & Portfolio for Reese’s in Hershey, PA. You will shape long-term brand strategy, direct creative expression, and portfolio choices while protecting brand health and equity.

Lead cross-functional teams with rigorous prioritization and financial stewardship to grow demand and brand distinction. You will oversee design evolution, partner with Creative and Media, and steer agency teams to deliver breakthrough, insight-led work that

Qualifications

• 7+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative.
• Consumer Product experience preferred; food experience preferred.
• Experience building long-term brand strategy and annual brand plans grounded in consumer insights and market intelligence.
• Experience leading brand activation initiatives including campaigns, creative development, media planning, and engagement programs.
• Strong analytical, strategic thinking, and problem-solving capabilities with ability to translate insights into action.
• Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment.
• Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders.

Responsibilities

• Define and champion the long-term vision, growth strategy, positioning, and portfolio direction for Reese’s.
• Own brand health and equity, establishing learning agenda and monitoring performance.
• Serve as the creative tip of the spear, leading culture-first marketing across Masterbrand and subline campaigns.
• Lead the integrated agency team and partner with Creative, Media, and other stakeholders to deliver breakthrough work.
• Act as the brand voice in creative, media, and investment decisions with financial stewardship.
• Oversee brand identity and design evolution to ensure consistency and future relevance.
• Unlock incremental brand equity and demand through strategic platforms with measurable success.

Skills

Brand management

Marketing strategy

Consumer insights

Cross-functional leadership

Communication skills

Education

MBA

Bachelor's degree in Marketing/Business/Management/Finance

Job description

The Hershey Company seeks a Senior Manager, Strategy, Creative & Portfolio for Reese’s in Hershey, PA. You will shape long-term brand strategy, direct creative expression, and portfolio choices while protecting brand health and equity.

Lead cross-functional teams with rigorous prioritization and financial stewardship to grow demand and brand distinction. You will oversee design evolution, partner with Creative and Media, and steer agency teams to deliver breakthrough, insight-led work that