Senior ABM Innovation Lead - Functional Snacking

Hershey Company; Hershey (PA); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k) with company match

Paid time off

Job summary

The Hershey Company is seeking a Senior Associate Brand Manager, Demand Creation Strategy & Innovation to drive innovation within the Functional Snacking & Protein portfolio. You will translate opportunity spaces into executable plans and manage cross-functional workstreams to deliver successful launches.

Collaborate with the Senior Brand Manager to shape growth, using consumer insights and syndicated data.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or related field required.
• Experience: 2–4 years of experience in brand management, marketing, or innovation roles, preferably within CPG.
• Preferred Experience Includes: Exposure to innovation or renovation projects.
• Experience with syndicated data (IRI, Nielsen, Circana) and basic financial modeling.
• Cross-functional project collaboration.

Responsibilities

• Support the execution of innovation and renovation initiatives from concept through commercialization.
• Manage assigned workstreams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.
• Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development; translate insights into implications and recommendations.
• Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews.
• Support go-to-market planning by developing launch tools, sell-in materials, and internal communication assets.
• Track post-launch performance against KPIs such as ACV, velocity, and distribution; synthesize data and identify actions for optimization.

Skills

Cross-functional collaboration

Analytical thinking

Financial modeling

Brand management

Education

Bachelor’s degree in Marketing or Business

Tools

Syndicated data: IRI, Nielsen, Circana

Job description

The Hershey Company is seeking a Senior Associate Brand Manager, Demand Creation Strategy & Innovation to drive innovation within the Functional Snacking & Protein portfolio. You will translate opportunity spaces into executable plans and manage cross-functional workstreams to deliver successful launches.

Collaborate with the Senior Brand Manager to shape growth, using consumer insights and syndicated data.