Senior Brand Manager, Reese’s: Strategy & Portfolio

Hershey Company; Hershey (PA); On-site; USD 156,000 - 195,000; Full time

Benefits offered by this job

Health &Wellbeing benefits

Annual incentive opportunities

401(k) with company match

Career development programs

Job summary

The Hershey Company is seeking a Senior Manager, Reese's Strategy, Creative & Portfolio based in Hershey, PA, to shape the brand's long-term ambition and portfolio choices. You will guide creative direction, partner with media and agency teams, and ensure a distinctive, relevant Reese's presence across channels.

You will lead brand activation, protect brand equity, and drive growth through culture-first marketing and deliberate investments, collaborating with senior leadership to maximize impact

Qualifications

• 7+ years of experience in Brand Management, Marketing, or Strategy.
• Experience building long-term brand strategy and annual plans grounded in consumer insights.
• Proven ability to lead brand activation initiatives including campaigns, media planning, and engagement programs.

Responsibilities

• Define the long-term vision, growth strategy, positioning, and portfolio direction for Reese's.
• Own brand health and equity, establishing learning agendas and monitoring performance.
• Lead culture-first marketing and set creative ambition across masterbrand equity and subline expansions.
• Lead integrated agency teams and collaborate with Creative, Media, and cross-functional partners to deliver breakthrough work.
• Oversee brand identity and design evolution to strengthen consistency and relevance.
• Unlock incremental brand equity and demand opportunities across strategic platforms with disciplined resource allocation.

Skills

Brand management

Strategic thinking

Cross-functional collaboration

Presentation skills

Analytical thinking

Campaign management

Consumer insights

Education

Bachelor's degree

Marketing/Business degree preferred

Job description

The Hershey Company is seeking a Senior Manager, Reese's Strategy, Creative & Portfolio based in Hershey, PA, to shape the brand's long-term ambition and portfolio choices. You will guide creative direction, partner with media and agency teams, and ensure a distinctive, relevant Reese's presence across channels.

You will lead brand activation, protect brand equity, and drive growth through culture-first marketing and deliberate investments, collaborating with senior leadership to maximize impact