Sr ABM Innovation Functional Snacking

Hershey Company; Hershey (PA); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k) with company match

Paid time off

Job summary

The Hershey Company is seeking a Senior Associate Brand Manager, Demand Creation Strategy & Innovation to drive innovation within the Functional Snacking & Protein portfolio. You will translate opportunity spaces into executable plans and manage cross-functional workstreams to deliver successful launches.

Collaborate with the Senior Brand Manager to shape growth, using consumer insights and syndicated data.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or related field required.
• Experience: 2–4 years of experience in brand management, marketing, or innovation roles, preferably within CPG.
• Preferred Experience Includes: Exposure to innovation or renovation projects.
• Experience with syndicated data (IRI, Nielsen, Circana) and basic financial modeling.
• Cross-functional project collaboration.

Responsibilities

• Support the execution of innovation and renovation initiatives from concept through commercialization.
• Manage assigned workstreams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.
• Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development; translate insights into implications and recommendations.
• Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews.
• Support go-to-market planning by developing launch tools, sell-in materials, and internal communication assets.
• Track post-launch performance against KPIs such as ACV, velocity, and distribution; synthesize data and identify actions for optimization.

Skills

Cross-functional collaboration

Analytical thinking

Financial modeling

Brand management

Education

Bachelor’s degree in Marketing or Business

Tools

Syndicated data: IRI, Nielsen, Circana

Job description

Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Sr ABM Innovation Functional Snacking

Location

Hershey, PA

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition,Lead Today. Create Tomorrow,we empower our people to drive impact now while shaping what comes next. OurOne Hersheymindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit into the big picture?

The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches.

This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.

What will you do?

Support the execution of innovation and renovation initiatives from concept through commercialization. Manage assigned workstreams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.

• Consumer Insights & Market Analysis

Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development. Translate insights into clear implications, learning plans, and recommendations that inform product development and marketing decisions.

• Business Case & Analytical Support

Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews. Partner with Finance and Brand leadership to ensure assumptions are sound and aligned with business objectives.

• Go-to-Market Development

Support go-to-market planning by developing launch tools, sell-in materials, and internal communication assets. Partner with Sales, Shopper Marketing, and external agencies to ensure packaging, claims, and messaging align with brand strategy and regulatory requirements.

• Post-Launch Performance & Learning

Track post-launch performance against key KPIs such as ACV, velocity, and distribution. Support post-launch reviews by synthesizing data, identifying early learnings, and recommending actions to optimize performance and inform future innovation work.

Education: Bachelor’s degree in Marketing, Business, or related field required

Experience: 2–4 years of experience in brand management, marketing, or innovation roles, preferably within CPG

Preferred Experience Includes:

Exposure to innovation or renovation projects

Experience with syndicated data (IRI, Nielsen, Circana) and basic financial modeling

Cross-functional project collaboration

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $108840 to $136050per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.