Senior Brand Manager — Growth, Strategy & Impact

Hershey Company; Hershey (PA); On-site; USD 156,000 - 195,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Career development

Job summary

The Hershey Company is seeking a Kit Kat Senior Manager, Brand in Hershey, PA. You will shape long-term brand vision, guide portfolio choices, and lead cross-functional teams to drive growth and equity across channels.

You will also steer creative efforts and ensure alignment with commercial goals while maintaining financial stewardship. You will own the performance narrative, collaborate with the Commercial team, and drive consumer-led, financially sound initiatives to strengthen the brand’s

Qualifications

• 6+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, or Creative.
• Consumer product experience required; food experience preferred.
• Experience building long-term brand strategy and annual brand plans.
• Experience leading brand activation, including campaigns, media planning, and engagement programs.
• Proven ability to influence crossfunctional teams and drive business results.
• Strong analytical, strategic thinking, and storytelling capabilities.

Responsibilities

• Define and champion the long-term vision, growth strategy, and brand direction for Kit Kat.
• Lead portfolio strategy across formats, pricing, and channels for sustainable growth.
• Own brand health and equity, turning signals into strategies that strengthen relevance.
• Set creative ambition and lead insurgent-mindset marketing across equity and growth initiatives.
• Lead the integrated agency team and partner with Creative, Media, and cross-functional stakeholders.
• Act as brand voice in decisions, balancing impact, priorities, and financial stewardship.
• Monitor performance narrative with tracking, analysis, and forecasting; identify drivers and opportunities.
• Collaborate with Commercial team to translate strategy into customer- and channel-relevant programs.
• Unlock incremental equity and demand through strategic platforms with measurable success.

Skills

Brand management

Strategic thinking

Analytical skills

Communication

Cross-functional leadership

storytelling

Education

Bachelor's degree

MBA (preferred)

Job description

The Hershey Company is seeking a Kit Kat Senior Manager, Brand in Hershey, PA. You will shape long-term brand vision, guide portfolio choices, and lead cross-functional teams to drive growth and equity across channels.

You will also steer creative efforts and ensure alignment with commercial goals while maintaining financial stewardship. You will own the performance narrative, collaborate with the Commercial team, and drive consumer-led, financially sound initiatives to strengthen the brand’s