Sr ABM Innovation Choc & Adj

The Hershey Company; Hershey (PA); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial security

Time Off & Flexibility

Growth & Development

Competitive pay & benefits

Job summary

The Hershey Company is seeking an Associate Brand Manager for the DCS Chocolate portfolio to drive growth for Kit Kat and Variety products. You will translate trends and consumer needs into strategies, and lead initiatives from discovery through commercialization, partnering with cross-functional teams.

Responsibilities include identifying whitespace opportunities, building strategic recommendations, and managing external partners while leveraging Circana or Numerator data to inform decisions.

Qualifications

• Education: Bachelor's degree required. MBA or relevant master's degree preferred.
• Experience: Minimum 3 years of relevant work experience.
• Strong leadership and strategic thinking with planning and analytical abilities.
• Experience with syndicated data and cross-functional collaboration.

Responsibilities

• Identify growth opportunities and translate insights into growth initiatives.
• Develop strategic recommendations and present to leaders and stakeholders.
• Lead innovation from discovery to commercialization for the Kit Kat and Variety portfolio.
• Coordinate cross-functional projects and manage multiple priorities to hit milestones.
• Lead activities with external partners to deliver insights and solutions.
• Build brand and business capability through planning, analytics and general management.

Skills

Leadership

Strategic thinking

Planning

Analytical

Project management

Communication

Prioritization

Marketing analytics

Education

Bachelor's degree

MBA or master’s degree preferred

Tools

Circana

Numerator

Job description

Requisition Number: 131012

Associate Brand Manager, DCS Chocolate

Location: US | Function: CGO / Marketing | Reports to: Sr. Manager, DCS Chocolate

Why Hershey

At The Hershey Company, we make more moments of goodness through some of the world's most iconic brands, including Hershey's, Reese's, Kit Kat®, Jolly Rancher, Twizzlers, Dot's Pretzels, Lesser Evil and more. Our team supports a global portfolio of over 90 brands, creating opportunities to shape strategies and drive impact across a breadth of businesses that few companies can offer. While many organizations focus on a handful of brands, Hershey provides exposure to a diverse portfolio of category-leading brands enjoyed by consumers around the world. What truly sets us apart is our legacy. Inspired by Milton Hershey's belief that business should create opportunity for others, we have been making a positive impact for more than a century through our commitment to communities, philanthropy, and our longstanding partnership with Milton Hershey School. When you join Hershey, you become part of a company where purpose, growth, and making a difference are woven into how we do business every day.

How will you fit in the big picture?

The Chocolate DCS team drives brand strategy, marketing and product innovation, and whitespace growth across Hershey's chocolate portfolio and adjacent categories, including Reese's, Hershey's, Kit Kat®, PayDay, Cadbury, and Brookside. The Associate Brand Manager, DCS Chocolate will help develop holistic, consumer-grounded growth initiatives for the Kit Kat® and Variety portfolio. This role translates trends, unmet consumer needs, and whitespace opportunities into strategies and leads initiatives from discovery and ideation through commercialization to support Hershey's growth ambitions.

What will you do?

• Identify growth opportunities. Leverage knowledge of chocolate and broader snacking trends, consumer needs, and category dynamics to identify whitespace opportunities and translate insights into actionable innovation strategies.
• Develop strategic recommendations. Analyze and structure complex business opportunities, build clear recommendations, and present compelling points of view to leaders and cross-functional stakeholders.
• Lead innovation from idea to market. Support new product and non-product initiatives from discovery and ideation through development and commercialization, balancing consumer relevance, business value, and executional feasibility.
• Drive cross-functional execution. Coordinate projects across virtually every function in the company, aligning partners, managing multiple priorities, and delivering milestones on time.
• Manage external partners. Lead activities with third-party suppliers, agencies, and research vendors to deliver high-quality insights, creative solutions, and project outcomes.
• Build brand and business capability. Apply strong strategic thinking, planning, analytics, and general management skills to create economic value and strengthen the Kit Kat® and Variety portfolio.

Education

Education: Bachelor's degree required. MBA or relevant master's degree preferred.

Experience

Experience: Minimum 3 years of relevant work experience.

Skills

Skills: Strong leadership, strategic thinking, planning, analytical, project management, and communication skills. Ability to manage multiple priorities and deliver against timelines. Functional marketing expertise and experience with syndicated data, such as Circana or Numerator, preferred.

Benefits and Perks

• At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.
• The anticipated base salary range for this role is $108840 to $136050per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.