Innovation Brand Manager - Crackers (Senior ABM)

Mars; Chicago (IL); Hybrid; USD 108,000 - 149,000; Full time

Job summary

Mars in Chicago, IL seeks a Sr. Associate Brand Manager Innovation- Crackers to shape and deliver next for Cheez-It and heritage brands like Club, Town House, Toasteds, Zesta and Carr’s.

You will lead cracker brand extensions from ideation to launch, using data and cross-functional collaboration to maximize project potential. You’ll partner with Marketing, Sales, Customer Marketing and channel teams to manage timelines, budgets and insights-driven recommendations.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 3+ years’ Marketing experience in CPG.
• Experience with Nielsen data and insights.
• Strong presentation and communication skills.
• Analytical with project management capability.

Responsibilities

• Lead cracker brand extensions from ideation through launch.
• Measure in-market innovation performance and derive learnings.
• Manage design budgets for the Cracker brands.
• Collaborate with Marketing, Sales, Customer Marketing and channel teams.
• Support key customer conversations with sales teams.

Skills

Marketing experience

Nielsen experience

Communication skills

Project management

Analytical skills

CPG industry

Education

Bachelor's degree

MBA preferred

Tools

Nielsen

Job description

Mars in Chicago, IL seeks a Sr. Associate Brand Manager Innovation- Crackers to shape and deliver next for Cheez-It and heritage brands like Club, Town House, Toasteds, Zesta and Carr’s.

You will lead cracker brand extensions from ideation to launch, using data and cross-functional collaboration to maximize project potential. You’ll partner with Marketing, Sales, Customer Marketing and channel teams to manage timelines, budgets and insights-driven recommendations.