Senior Brand Manager, Cracker Innovations

Mars Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars Incorporated in Chicago, IL is seeking a Sr. Associate Brand Manager Innovation - Crackers to shape and deliver the next wave of growth for Cheez-It and our heritage brands.

This role leads cracker brand innovations from ideation to launch, collaborating with marketing, sales and channel teams to optimize line extensions and LTOs. Ideal candidates have a Bachelor’s degree (MBA preferred), 3+ years in marketing within CPG, strong analytics, and proven ability to manage complex projects and

Qualifications

• Bachelor's degree required. MBA preferred.
• 3+ years' Marketing work experience required, preferably within CPG.
• Previous experience with Nielsen
• Strong communication skills (oral, written, listening).
• Solid commercial and financial business acumen to identify opportunity areas.

Responsibilities

• Lead Cracker brands extensions from ideation through launch using the stage-gate process, aligning projects to business goals and managing timelines, budgets, and execution.
• Measure and report in-market innovation performance, translating results from prior launches into clear, actionable lessons.
• Manage day-to-day design budgets for the Cracker brands.
• Help shape the Crackers innovation pipeline by delivering data and insights for dig sites and recommending whether the pipeline is sufficient to meet business goals.
• Serve as the key liaison to the Multipack, Away From Home, and Convenience teams, driving alignment and collaboration across channels.
• Partner with Customer Marketing to engage Sales teams and support key customer conversations.

Skills

Communication

Analytical skills

Project management

Influencing

Cross-functional collaboration

Education

Bachelor's degree

MBA preferred

Tools

Nielsen

Job description

Mars Incorporated in Chicago, IL is seeking a Sr. Associate Brand Manager Innovation - Crackers to shape and deliver the next wave of growth for Cheez-It and our heritage brands.

This role leads cracker brand innovations from ideation to launch, collaborating with marketing, sales and channel teams to optimize line extensions and LTOs. Ideal candidates have a Bachelor’s degree (MBA preferred), 3+ years in marketing within CPG, strong analytics, and proven ability to manage complex projects and