Customer Marketing Analyst, Cheez-It

Mars Incorporated in; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Mars University access

Company bonus

Competitive benefits

Job summary

Mars seeks a Trade Promotion Analyst to evaluate promotion tactics and build optimization recommendations across U.S. retail channels. You will leverage shopper insights and syndicated data to craft selling stories that optimize investments for revenue growth.

The role partners with Trade Promotion Managers, conducts complex analyses, and presents strategic recommendations to Sales Directors and retailers. Candidates should have a business degree and experience with Excel, Power BI, Tableau, and

Qualifications

• Professional Degree in Business, Economics, Administration or equivalent.
• 1+ years professional experience in Fast Moving Consumer Goods industries with cross-functional teams.
• Familiarity with retail merchandising and in-store execution tactics.
• Strong knowledge of syndicated data (e.g. IRI, Nielsen).
• Ability to translate insights into opportunities and actionable plans.
• Technical skills: Excel, PowerPoint; Tableau/Power BI; SAP is a nice-to-have.
• Willingness to travel up to 20%.

Responsibilities

• Identify and evaluate promotion optimization opportunities.
• Partner with Trade Promotion Managers and Team Lead to drive profitable sales and share growth across the U.S. for assigned channel.
• Execute analyses to support development of channel- and customer-level promotional strategies that achieve sales, share, and profitability objectives.
• Facilitate strategic conversations with internal Sales Directors and retailers to evaluate tradeoffs and commercialize opportunities.

Skills

Data analysis

Cross-functional teamwork

Promotional strategy

Communication

Education

Bachelor's degree in Business, Economics, Administration or equivalent

Tools

Excel

PowerPoint

Tableau

Power BI

SAP

Job description

Job Description

This role is responsible for the execution of customer investment strategy through the evaluation of trade promotion tactics and building optimization recommendations.This role will leverage existing shopper/consumer insights on price & promotions assigned per customer/channel to deliver selling stories for optimization activities.The purpose for this position is to support our stakeholders on gaining better understanding on how they invest today and where they need to shift investments tomorrow in order to deliver better revenue for customers, consumers, and the business.

What are we looking for?

• Professional Degree in Business, Economics, Administration or equivalent.
• 1+Years professional experience working with leading multi- functional teams for Fast Moving Consumer Good Industries
• Familiarity with customer base and working knowledge of retail merchandising and in store execution tactics is a nice to have.
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Must be skilled with turning insights into opportunities & translating them into actionable.
• Technical knowledge skills (e.g., Excel, PowerPoint, Tableau, Power BI, SAP knowledge would be a nice to have).
• Availability to travel 20% of time is needed.

What will be your key responsibilities?

• Identify and evaluate promotion optimization opportunities
• Partner with Trade Promotion Managers and Team Lead, to drive profitable sales and share growth across the U.S. for assigned channel
• Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives
• Facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range listed is applicable to IL:USD 0.00 - USD 0.00