Innovation Brand Lead, RTD & Beer Growth

GALLO; New York (NY); Hybrid; USD 137,000 - 206,000; Full time

Benefits offered by this job

Medical & dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Wine shop access

Job summary

GALLO is seeking an Innovation Manager, RTD & Beer, to turn consumer insights into new brands across concepts to market. You will own go-to-market plans, collaborate across Sales, R&D, Supply Chain, Finance, and other teams, and drive test-and-learn programs to optimize product development and launch strategies.

You will manage A&P investments and KPIs while coordinating with agencies and distributors, spending significant time in market learning from customers and leading innovation strategy

Qualifications

• Master's degree plus 4 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR High School Diploma or State Issued Certificate plus 10 years of brand marketing or new brand development reflecting increasing levels of responsibility.

Responsibilities

• Own introduction strategies and go-to-market plans with cross-functional teams including Sales, R&D, Supply Chain and Finance.
• Lead test-and-learn initiatives and translate insights into differentiated propositions and market actions.
• Shape positioning, packaging, pricing, creative development, consumer activation, and channel execution.

Skills

Beer/RTD industry

Travel 50% in-market

Retail & on-premise knowledge

Agency management

Analytical & financial acumen

Cross-functional leadership

Prioritization & urgency

Written & verbal communication

Travel for onboarding

Education

Master's + 4 years brand marketing

Bachelor's + 6 years brand marketing

HS diploma + 10 years brand marketing

Job description

GALLO is seeking an Innovation Manager, RTD & Beer, to turn consumer insights into new brands across concepts to market. You will own go-to-market plans, collaborate across Sales, R&D, Supply Chain, Finance, and other teams, and drive test-and-learn programs to optimize product development and launch strategies.

You will manage A&P investments and KPIs while coordinating with agencies and distributors, spending significant time in market learning from customers and leading innovation strategy