Senior Brand Manager, RTD & Beer Growth

GALLO; Modesto (CA); Hybrid; USD 151,000 - 227,000; Full time

Job summary

GALLO is a family-owned company with a 90+ year legacy, recognized as a Glassdoor Best Places to Work. Based in Modesto, CA with onsite requirements, the Senior Brand Manager, RTD/Beer will shape strategy, growth and performance across assigned brands, leading P&L, budgets, and cross-functional programs.

You will collaborate with Sales, Finance, regional marketing teams, agencies, and distributors to translate strategy into compelling programs that build brand equity and deliver measurable

Qualifications

• Bachelor's or Master's degree with 5–7 years in marketing/communications.
• Beer or RTD industry experience required.
• Brand management experience required.
• Willingness to travel up to 50% in-market.

Responsibilities

• Lead strategic brand planning and manage the P&L and A&P budget.
• Collaborate with Sales, Finance, regional marketing teams, agencies, distributors and other partners to execute programs.
• Develop breakthrough creative platforms, measure ROI, and evolve in-market execution.

Skills

Beer/RTD industry experience

Brand Management

P&L management

Stakeholder communication

Travel up to 50%

Job description

GALLO is a family-owned company with a 90+ year legacy, recognized as a Glassdoor Best Places to Work. Based in Modesto, CA with onsite requirements, the Senior Brand Manager, RTD/Beer will shape strategy, growth and performance across assigned brands, leading P&L, budgets, and cross-functional programs.

You will collaborate with Sales, Finance, regional marketing teams, agencies, and distributors to translate strategy into compelling programs that build brand equity and deliver measurable