Senior Brand Manager, Innovation & Growth (Remote)

Fridababy; Kentucky; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Frida is seeking a Senior Brand Manager, Innovation to join our Brand team. Reporting to the Senior Brand Director Innovation, this role blends strategic innovation with brand management to drive current performance and future portfolio growth.

The ideal candidate will leverage consumer insights, analytics, and cross-functional collaboration to identify opportunities, develop pipelines, and lead commercialization efforts in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business or related field required.
• MBA helpful but not required.
• 5–7+ years in Brand Management, Innovation, Product Marketing, Growth Strategy, or related roles in CPG/consumer products.
• Ability to translate complex data into actionable growth opportunities.
• Experience building innovation pipelines and go-to-market plans.

Responsibilities

• Identify opportunities through primary/secondary research and analytics.
• Uncover white space opportunities to expand the portfolio.
• Develop business cases, market sizing, and revenue forecasts.
• Lead pricing, positioning, and portfolio recommendations.
• Drive cross-functional innovation from concept to launch and post-launch review.

Skills

Brand management

Innovation

Growth strategy

Data analysis

Cross-functional collaboration

Presentation

Storytelling

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

Frida is seeking a Senior Brand Manager, Innovation to join our Brand team. Reporting to the Senior Brand Director Innovation, this role blends strategic innovation with brand management to drive current performance and future portfolio growth.

The ideal candidate will leverage consumer insights, analytics, and cross-functional collaboration to identify opportunities, develop pipelines, and lead commercialization efforts in a fast-paced environment.