Senior Brand Manager, Growth & Innovation

Frida; Miami (FL); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health benefits

401k matching

Generous paid time off

Dog-friendly office

Learning and development opportunities

Job summary

Frida, located in Miami, Florida, seeks a Senior Brand Manager, Innovation to lead brand strategy, build innovation pipelines, and drive portfolio growth. The role requires strong analytical skills and experience in product marketing, with collaboration across Sales, Consumer Insights, and R&D teams.

As this position allows for flexible work arrangements, candidates will work in-office Tuesdays to Thursdays with the option for remote work on Mondays and Fridays. Comprehensive health benefits and a supportive company culture await the right candidate.

Qualifications

• 5–7+ years of experience in Brand Management, Innovation, or related functions within CPG.
• Ability to translate complex consumer and market data into recommendations.
• Experience building innovation pipelines and commercialization strategies.

Responsibilities

• Develop portfolio strategies and brand plans for market growth.
• Analyze business performance and consumer trends for optimization.
• Lead the innovation pipeline from concept to commercialization.

Skills

Brand Management

Growth Strategy

Market Research

Analytical Skills

Collaboration

Education

Bachelor's Degree in Marketing or Business

MBA

Tools

Business Analytics Tools

Syndicated Data Platforms

Job description

Responsibilities

• Identify and evaluate consumer, market, category, and competitive opportunities through primary and secondary research, syndicated data, business analytics and macro trends analysis.
• Uncover unmet consumer needs, white space opportunities, and emerging growth platforms that support long-term portfolio expansion.
• Synthesize multiple data sources into actionable recommendations that influence brand strategy, innovation priorities, go to market and investment decisions.
• Develop business cases, market sizing assessments, revenue forecasts and financial analyses to prioritize growth opportunities.
• Serve as a category and consumer expert, monitoring competitive activity, retailer dynamics and evolving consumer behaviors to anticipate future opportunities and risks.

Brand & Portfolio Management

• Support development and execution of annual brand plans and portfolio strategies to drive sustainable business growth and market share performance.
• Analyze business performance, consumer trends, and marketplace dynamics to identify opportunities for optimization and growth across the portfolio.
• Partner with Sales, Consumer Insights, Finance, and Marketing teams to develop initiatives that strengthen brand equity and achieve commercial objectives.
• Lead pricing, positioning, and portfolio recommendations based on consumer insights, competitive analysis, and business performance metrics.
• Influence senior leadership through strategic analyses, presentations, and data‑driven recommendations that shape portfolio decisions and growth strategies.

Innovation Pipeline & Commercialization

• Build and manage a 1–3 year innovation pipeline, including opportunity identification, concept development, innovation brief creation, prioritization, and portfolio planning.
• Partner with Consumer Insights, R&D, Engineering, Product Development, and Design teams to translate consumer needs into meaningful product solutions.
• Lead concept development, testing, and validation efforts using qualitative and quantitative research methodologies.
• Develop commercialization strategies, including positioning, pricing recommendations, launch planning, and go‑to‑market execution for new products and portfolio extensions.
• Lead cross‑functional innovation initiatives from concept through launch, ensuring projects remain aligned to business objectives, timelines, and success metrics.
• Establish post‑launch measurement frameworks and evaluate performance to optimize future innovation investments and portfolio decisions.

What You Will Need

• Bachelor's Degree in Marketing, Business or a related field required.
• MBA preferred but not required.
• 5–7+ years of progressive experience in Brand Management, Innovation, Product Marketing, Growth Strategy, or related functions, within CPG or consumer products.
• Proven ability to translate complex consumer, market research and business data into actionable recommendations and growth opportunities.
• Demonstrated experience developing growth strategies, managing brands or portfolios, portfolio management and innovation strategy, and leading innovation initiatives from concept through commercialization.
• Experience building innovation pipelines, product concepts, business cases, commercialization plans and go‑to‑market strategies.
• Strong financial acumen with experience evaluating forecasts, business cases, investment priorities and growth opportunities.
• Exceptional analytical, strategic thinking and problem‑solving capabilities.
• Excellent written, verbal, presentation, and storytelling skills with the ability to influence cross‑functional stakeholders and senior leadership.
• Proven ability to lead and collaborate across cross‑functional teams, including Marketing, Sales, Finance, Consumer Insights and Research and Development.
• Experience with syndicated data, consumer research platforms and business analytics tools preferred.
• Ability to thrive in a fast‑paced, entrepreneurial environment where priorities and business needs evolve quickly.
• Self‑starter with the ability to work independently, managing multiple priorities simultaneously while effectively collaborating across teams.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Brand Manager, Innovation, you will work closely with Sales, Consumer Insights, Finance, Marketing, R&D, Engineering, Product Development, and Design teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays – Thursdays.

Benefits

• Robust health benefits including comprehensive medical, vision, and dental plan options, employer‑paid life insurance, supplemental insurance options including accident, short‑term and long‑term disability, cancer coverage, FSA & HSA.
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off.
• Pregnancy and parental leave.
• Weekly wellness programming in‑office.
• Dog‑friendly office – feel free to bring your best buddy with you to work.
• Learning & development opportunities for professional and personal growth.
• Company‑wide events & outings, including annual Fam Jam family carnival and Day of Service.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.