Growth-Driven Brand Manager, Innovation

Frida; Miami (FL); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health benefits

401k matching

Generous paid time off

Dog-friendly office

Learning and development opportunities

Job summary

Frida, located in Miami, Florida, seeks a Senior Brand Manager, Innovation to lead brand strategy, build innovation pipelines, and drive portfolio growth. The role requires strong analytical skills and experience in product marketing, with collaboration across Sales, Consumer Insights, and R&D teams.

As this position allows for flexible work arrangements, candidates will work in-office Tuesdays to Thursdays with the option for remote work on Mondays and Fridays. Comprehensive health benefits and a supportive company culture await the right candidate.

Qualifications

• 5–7+ years of experience in Brand Management, Innovation, or related functions within CPG.
• Ability to translate complex consumer and market data into recommendations.
• Experience building innovation pipelines and commercialization strategies.

Responsibilities

• Develop portfolio strategies and brand plans for market growth.
• Analyze business performance and consumer trends for optimization.
• Lead the innovation pipeline from concept to commercialization.

Skills

Brand Management

Growth Strategy

Market Research

Analytical Skills

Collaboration

Education

Bachelor's Degree in Marketing or Business

MBA

Tools

Business Analytics Tools

Syndicated Data Platforms

Job description

Frida, located in Miami, Florida, seeks a Senior Brand Manager, Innovation to lead brand strategy, build innovation pipelines, and drive portfolio growth. The role requires strong analytical skills and experience in product marketing, with collaboration across Sales, Consumer Insights, and R&D teams.

As this position allows for flexible work arrangements, candidates will work in-office Tuesdays to Thursdays with the option for remote work on Mondays and Fridays. Comprehensive health benefits and a supportive company culture await the right candidate.