VP, Brand Growth & Innovation (Remote-Eligible)

Fridababy; Kentucky; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health benefits

401k matching

Paid time off & holidays

Parental leave

Job summary

Fridababy is seeking a VP, Brand Management to lead our consumer brands and drive growth across existing and new product lines. You will shape strategy, manage an innovation pipeline, and partner across functions to expand brand reach and margins.

The role requires a deep understanding of CPG development, a data-driven mindset, and a passion for consumer dynamics. Located in the U.S., hybrid work options are available with collaboration across teams.

Qualifications

• Bachelor’s Degree in Business, Marketing, or related field.
• 10-12+ years of proven experience in brand management within the consumer-packaged goods industry.
• 3-5+ years of experience in a leadership/management role.
• Experience in conducting, analyzing, and developing strategies based on primary research and data.
• Holistic knowledge of cross functional CPG product development and management cycle.

Responsibilities

• Meeting sales and profitability targets.
• Spearhead the annual business review and brand planning processes.
• Serve as a catalyst to the brand’s strategic initiatives, communication plans, and product innovations across all consumer touch points.
• Uphold the brand’s positioning by demonstrating a deep understanding of key brand traits and evolving retail environments.
• Apply consumer insights, research, and competitive intelligence to identify opportunities and needs in the market.

Skills

Brand management

Leadership

Market research

Analytics

Communication

Education

Bachelor's Degree in Business or Marketing

Job description

Fridababy is seeking a VP, Brand Management to lead our consumer brands and drive growth across existing and new product lines. You will shape strategy, manage an innovation pipeline, and partner across functions to expand brand reach and margins.

The role requires a deep understanding of CPG development, a data-driven mindset, and a passion for consumer dynamics. Located in the U.S., hybrid work options are available with collaboration across teams.