Director, Insights — Lead Consumer Intelligence (Remote)

Fridababy; Kentucky; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health benefits

401k matching

PTO & holidays

Parental leave

Dog friendly office

Learning & development

Employee product discounts

Job summary

Frida is seeking a Director, Insights to join our Brand Management team based in Miami, FL. Reporting to the SVP, Brand Management, this newly created role will establish and lead Frida's Insights function, building the capabilities, processes, and strategic frameworks that enable consumer, shopper, brand, and market insights to drive business decisions across the organization.

Serving at the intersection of Brand Management and Innovation, this leader will partner cross-functionally to

Qualifications

• Bachelor's degree in Marketing, Business, Consumer Psychology, Market Research, or related field; MBA preferred.
• 10+ years of progressive experience in Consumer Insights, Brand Insights, Market Research, or Strategy within a CPG organization.
• Experience building or evolving an insights capability, function, or research program.
• Deep expertise in qualitative and quantitative consumer research methodologies and translating findings into actionable business recommendations.
• Experience leading brand health tracking programs and measuring awareness, consideration, and conversion.
• Hands-on experience with syndicated data platforms (Nielsen, Circana) and familiarity with retail analytics.

Responsibilities

• Build and establish Frida's Insights function, defining the vision, research capabilities, processes, and tools needed to support a growing organization.
• Develop and execute the company's consumer and brand insights strategy to inform brand growth, innovation, commercialization, and portfolio decisions.
• Serve as the strategic insights partner to Brand Management, Innovation, Product Development, and Commercial teams, ensuring consumer understanding is embedded throughout decision making.
• Design and lead qualitative and quantitative research initiatives, including concept testing, product testing, claims testing, and learning plans that support product development and commercialization.
• Develop a comprehensive consumer learning agenda that identifies key business questions and prioritizes research investments across the organization.
• Lead Frida's brand health measurement strategy, including ongoing tracking of brand equity, awareness, consideration, conversion, and other metrics.
• Leverage syndicated data sources to identify category trends, competitive dynamics, and growth opportunities.
• Translate complex data into compelling narratives and executive-ready recommendations that drive alignment and informed decision making.

Skills

Analytical thinking

Storytelling

Executive communication

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Business/Market Research

MBA preferred

Tools

Nielsen/Circana data

AI-powered insights platforms

Job description

Frida is seeking a Director, Insights to join our Brand Management team based in Miami, FL. Reporting to the SVP, Brand Management, this newly created role will establish and lead Frida's Insights function, building the capabilities, processes, and strategic frameworks that enable consumer, shopper, brand, and market insights to drive business decisions across the organization.

Serving at the intersection of Brand Management and Innovation, this leader will partner cross-functionally to