Senior Brand Manager — Innovation & Growth

Frida; Miami (FL); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

401k matching

Generous paid time off

Parental leave

Dog-friendly office

Job summary

Frida is seeking a Senior Brand Manager, Innovation to join our Brand team in a hybrid role based in Miami, FL. The role blends strategic innovation with brand management to grow current performance and future portfolios.

You will leverage consumer insights and analytics to identify opportunities, build pipelines, and lead go-to-market strategies with cross-functional partners. MBA is preferred and 5–7+ years in related roles is expected.

Qualifications

• Bachelor’s Degree in Marketing, Business or a related field.
• MBA preferred but not required.
• 5–7+ years of progressive experience in Brand Management, Innovation, Product Marketing, Growth Strategy, or related functions, within CPG or consumer products.
• Proven ability to translate complex consumer, market research and business data into actionable recommendations and growth opportunities.
• Demonstrated experience developing growth strategies, managing brands or portfolios, portfolio management and innovation strategy.

Responsibilities

• Develop and manage a 1–3 year innovation pipeline with opportunity identification and prioritization.
• Translate consumer needs into product concepts and commercialization plans.
• Lead concept development, testing, and validation with qualitative and quantitative methods.
• Partner with cross-functional teams to launch new products and portfolio extensions.
• Influence senior leadership with data-driven analyses to shape portfolio decisions.

Skills

Brand Management

Innovation

Product Marketing

Growth Strategy

Cross-functional Collaboration

Education

Bachelor’s Degree in Marketing or Business

Job description

Frida is seeking a Senior Brand Manager, Innovation to join our Brand team in a hybrid role based in Miami, FL. The role blends strategic innovation with brand management to grow current performance and future portfolios.

You will leverage consumer insights and analytics to identify opportunities, build pipelines, and lead go-to-market strategies with cross-functional partners. MBA is preferred and 5–7+ years in related roles is expected.