Director, Insights & Brand Strategy

Frida; Miami (FL); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health benefits

401k match

Generous PTO

Parental leave

Dog-friendly office

Learning & development

Employee product discounts

Flexible remote days

Job summary

Frida is seeking a Director, Insights to join our Brand Management team in Miami, FL. This leadership role will establish Frida's Insights function, building capabilities, processes, and strategic frameworks to drive decisions across consumer, shopper, brand, and market insights.

You will partner with Brand Management, Innovation, and Commercial teams to translate consumer understanding into strategic actions that strengthen brands and accelerate growth.

Qualifications

• Bachelor's degree and 10+ years in Consumer/Brand insights, market research, or strategy.
• Deep expertise in qualitative and quantitative research and translating findings into decisions.
• Experience leading brand health tracking and innovation insights.
• Strong ability to synthesize multiple data sources into strategic recommendations.

Responsibilities

• Build and lead Frida's Insights function with vision and capabilities.
• Translate consumer understanding into actionable strategies for brand growth.
• Partner with Brand Management, Innovation, Product Development, and Commercial teams.
• Design and lead qualitative and quantitative research initiatives.
• Develop measurement frameworks including MMM and attribution.

Skills

Analytical thinking

Storytelling

Executive communication

Cross-functional collaboration

Influence without authority

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

Nielsen

Circana

Retail analytics

Job description

Frida is seeking a Director, Insights to join our Brand Management team in Miami, FL. This leadership role will establish Frida's Insights function, building capabilities, processes, and strategic frameworks to drive decisions across consumer, shopper, brand, and market insights.

You will partner with Brand Management, Innovation, and Commercial teams to translate consumer understanding into strategic actions that strengthen brands and accelerate growth.