Brand Strategy Lead: Growth & P&L (In-Office)

ADP, Inc.; Carmel (IN); On-site; USD 100,000 - 150,000; Full time

Job summary

Heartland Food Products Group, based in Carmel, Indiana, seeks a Senior Brand Strategy Manager to lead brand and category strategy with full P&L ownership. You will partner with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer needs into actionable plans.

The ideal candidate combines strong brand strategy experience with commercial acumen, leading programs from ideation to go-to-market, and presenting to customers as a strategic partner.

Qualifications

• Minimum bachelor's degree and 7 years of brand strategy experience within consumer food products.
• Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
• Demonstrated experience managing or contributing to category and brand P&L performance.
• Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
• Strong understanding of consumer-packaged goods, category management, and brand-building principles.
• Ability to synthesize data and insights into clear, actionable growth strategies.
• Excellent communication, presentation, collaboration, and leadership skills.

Responsibilities

• Lead brand strategy, annual planning, and execution for assigned brands and categories.
• Own category P&L performance, including revenue, profitability, budgets, forecasts, and growth initiatives.
• Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
• Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
• Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
• Present to customers as a strategic partner alongside the Sales team, when needed.
• Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
• Monitor business performance and adjust strategy to achieve financial and brand objectives.
• Build strong relationships with internal stakeholders and external agency partners.

Skills

Brand strategy

P&L ownership

Data-driven growth

Communication

Presentation

Collaboration

Leadership

Education

Bachelor's degree

Job description

Heartland Food Products Group, based in Carmel, Indiana, seeks a Senior Brand Strategy Manager to lead brand and category strategy with full P&L ownership. You will partner with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer needs into actionable plans.

The ideal candidate combines strong brand strategy experience with commercial acumen, leading programs from ideation to go-to-market, and presenting to customers as a strategic partner.