Sr Brand Manager, Prego

Campbell Soup Company; Camden (NJ); Hybrid; USD 150,000 - 206,000; Full time

Benefits offered by this job

Medical, dental, short-term disability

AD&D and life insurance

401(k) with immediate vesting

Unlimited sick time, PTO, and holiday

On-site fitness center

On-site day care

Company store

Campbell's Cares charitable program

Employee Resource Groups

Job summary

Campbell Soup Company in Camden, NJ is seeking a Senior Brand Manager for Prego. You will lead the brand strategy, growth initiatives, and portfolio management, partnering with cross-functional teams to drive innovation and market leadership.

The role requires 8+ years in brand management within a CPG context, strong analytical skills, and a track record of delivering integrated marketing programs. This position offers a hybrid work arrangement from the Campbell HQ in Camden, NJ.

Qualifications

• Bachelor's degree required; MBA strongly preferred.
• 8+ years of progressive brand management experience in CPG or related industry.
• Strong track record of developing and executing successful brand strategies and growth initiatives.
• Demonstrated experience leading innovation, renovation, and integrated marketing programs.
• Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance.
• Proven ability to lead cross-functional teams and influence stakeholders at all levels of the organization.

Responsibilities

• Lead the development and execution of the annual Prego brand strategy and operating plan.
• Refresh and champion the brand's positioning and value proposition across consumer touchpoints.
• Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and segments.
• Lead business analytics to inform strategic decisions, monitor performance, and drive actions.

Skills

Brand management

Cross-functional leadership

Financial analysis

Budget management

Strategic thinking

Education

Bachelor's degree

MBA

Job description

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

As Senior Brand Manager, Prego, you will play a critical leadership role in shaping the future of a category-leading business. This is a unique opportunity to lead a brand with exceptional household penetration, strong consumer affinity, and meaningful growth potential. You will be responsible for developing and executing brand strategy, identifying new growth opportunities, leading innovation and renovation initiatives, and delivering against ambitious business objectives.

This role requires a strategic, consumer-centric leader who can translate insights into action, influence cross-functional partners, and drive execution with excellence. The Senior Brand Manager will manage two direct reports and work closely with Sales, Finance, Consumer Insights, Consumer Experience, R&D, and Supply Chain teams to accelerate growth and strengthen Prego's leadership position.

Join the team behind Prego, one of the most iconic and recognized brands in the Italian sauce category. For generations, Prego has helped families bring delicious, easy-to-make meals to the dinner table and remains one of the most widely purchased and trusted brands in the category.

What you will do...

Brand Strategy & Growth Leadership

• Lead the development and execution of the annual Prego brand strategy and operating plan, ensuring alignment with business objectives and long-term growth ambitions.
• Refresh & champion the brand's positioning and value proposition, ensuring all consumer touchpoints consistently reinforce the brand's equity and future direction
• Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and consumer segments.
• Lead business analytics to inform strategic decision-making, monitor performance, and recommend actions to achieve business objectives.

Consumer & Marketing Leadership

• Partner with Consumer Experience to translate business objectives into breakthrough marketing execution and creative briefs.
• Leverage consumer, shopper, and category insights to identify unmet needs and unlock growth opportunities.
• Ensure all marketing and innovation activities reflect a deep understanding of consumer needs and behaviors.

Innovation & Portfolio Management

• Lead the direction and execution of the innovation and renovation pipeline, from concept development through commercialization.
• Partner closely with R&D, Insights, and Strategy teams to identify new product opportunities and strengthen the existing portfolio.
• Drive cross-functional teams through stage-gate processes while ensuring project timelines, financial targets, and consumer objectives are achieved.
• Collaborate with adjacent brand and innovation teams to identify opportunities for expansion into emerging growth spaces.

Business & Financial Management

• Partner with Brand Finance to manage business performance and deliver sales, profit, consumption, and share objectives.
• Lead monthly business reviews, consumption analysis, and forecast planning processes.
• Identify risks and opportunities throughout the year and develop action plans to deliver annual operating plan commitments.
• Manage marketing investments and resources to maximize return on investment and business performance.

Leadership & Team Development

• Serve as the voice of the consumer and the brand across internal and external stakeholders.
• Build strong relationships and influence across Sales, Finance, Consumer Experience, Insights, R&D, Supply Chain, and Executive Leadership.
• Manage and develop two direct reports, providing coaching, mentorship, and opportunities for professional growth.
• Foster a culture of accountability, collaboration, and continuous improvement.

Who you will work with...

Key members of the Italian sauce category.

What you bring to the table... (Must have)

• Bachelor's degree required; MBA strongly preferred.
• 8+ years of progressive brand management experience in CPG or a related industry.
• Strong track record of developing and executing successful brand strategies and growth initiatives.
• Demonstrated experience leading innovation, renovation, and integrated marketing programs.
• Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance.
• Proven ability to lead cross-functional teams and influence stakeholders at all levels of the organization.

It would be great if you have... (Nice to have)

• Passion for building beloved consumer brands and delivering consumer-centric growth.
• Strong leadership and people‑development skills with experience coaching and mentoring team members.
• Experience working on large-scale, category-leading brands.
• Deep understanding of consumer insights, category analytics, and marketplace trends.
• Excellent communication, storytelling, and presentation skills.
• Ability to thrive in a fast-paced environment, balancing strategic thinking with strong execution.
• Food industry and/or meal solutions experience preferred.

This role is based out of our HQ office in Camden, NJ 3 days we week (hybrid).

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$149,900-$206,100

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.