Senior Brand Manager — Growth & Innovation for Prego

Campbell Soup Company; Camden (NJ); Hybrid; USD 150,000 - 206,000; Full time

Benefits offered by this job

Medical, dental, short-term disability

AD&D and life insurance

401(k) with immediate vesting

Unlimited sick time, PTO, and holiday

On-site fitness center

On-site day care

Company store

Campbell's Cares charitable program

Employee Resource Groups

Job summary

Campbell Soup Company in Camden, NJ is seeking a Senior Brand Manager for Prego. You will lead the brand strategy, growth initiatives, and portfolio management, partnering with cross-functional teams to drive innovation and market leadership.

The role requires 8+ years in brand management within a CPG context, strong analytical skills, and a track record of delivering integrated marketing programs. This position offers a hybrid work arrangement from the Campbell HQ in Camden, NJ.

Qualifications

• Bachelor's degree required; MBA strongly preferred.
• 8+ years of progressive brand management experience in CPG or related industry.
• Strong track record of developing and executing successful brand strategies and growth initiatives.
• Demonstrated experience leading innovation, renovation, and integrated marketing programs.
• Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance.
• Proven ability to lead cross-functional teams and influence stakeholders at all levels of the organization.

Responsibilities

• Lead the development and execution of the annual Prego brand strategy and operating plan.
• Refresh and champion the brand's positioning and value proposition across consumer touchpoints.
• Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and segments.
• Lead business analytics to inform strategic decisions, monitor performance, and drive actions.

Skills

Brand management

Cross-functional leadership

Financial analysis

Budget management

Strategic thinking

Education

Bachelor's degree

MBA

Job description

Campbell Soup Company in Camden, NJ is seeking a Senior Brand Manager for Prego. You will lead the brand strategy, growth initiatives, and portfolio management, partnering with cross-functional teams to drive innovation and market leadership.

The role requires 8+ years in brand management within a CPG context, strong analytical skills, and a track record of delivering integrated marketing programs. This position offers a hybrid work arrangement from the Campbell HQ in Camden, NJ.