Senior Brand Manager: Game Launch Strategy Lead

Aspyr; Austin (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading game publisher is seeking a Senior Brand Manager to define and oversee go-to-market strategies for high-profile game launches. This role involves strategic leadership, budget management, and cross-functional team collaboration. The ideal candidate has over 8 years of experience in successful product launches within the games or entertainment industry and possesses exceptional skills in strategic planning and analytics. This position is in-person in Austin, Texas.

Qualifications

• 8+ years of progressive experience in product launches within games or digital software.
• Exceptional track record of large-scale marketing campaigns driving sales and growth.
• Proven ability to manage marketing budgets effectively.

Responsibilities

• Define and oversee go-to-market strategy for high-profile game launches.
• Lead cross-functional teams and mentor junior staff on campaign execution.
• Conduct market analysis to inform and validate marketing decisions.

Skills

Strategic Leadership

Budget Management

Cross-functional Management

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

A leading game publisher is seeking a Senior Brand Manager to define and oversee go-to-market strategies for high-profile game launches. This role involves strategic leadership, budget management, and cross-functional team collaboration. The ideal candidate has over 8 years of experience in successful product launches within the games or entertainment industry and possesses exceptional skills in strategic planning and analytics. This position is in-person in Austin, Texas.