Game Brand Manager: Launch Campaigns & Growth

Aspyr Media; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Aspyr Media is seeking a Brand Manager to lead go‑to‑market campaigns for new game launches. You will work with product, QA, publishing and external agencies to craft compelling brand positioning, assets and budgets, ensuring campaigns meet sales forecasts and post-launch metrics.

Ideal candidates have 5+ years in game/entertainment marketing, strong creative and analytical skills, and proven ability to manage partnerships and cross-functional teams across the publishing spectrum.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry.
• Ability to work with studio, internal, cross-functional, and external partners.
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns.
• Experience managing relationships with external partners successfully.
• Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry.
• A firm understanding of industry marketing, digital media and social marketing, and trends.
• Strong balance of both creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.

Responsibilities

• Coordinate brand-related activities across product, QA, publishing and external agencies to execute marketing strategy for game launches.
• Develop product and brand positioning aligned with audience insights and attitudes.
• Lead creation of key art, trailers, advertising, digital, social and promotional assets; manage agencies and budgets.
• Manage the brand campaign budget for each game and monitor spend.
• Liaise with external stakeholders and licensing partners to present go-to-market plans and track post-launch metrics.
• Track game development progress and translate it into action plans based on project evolution.

Skills

Communication skills

Cross-functional collaboration

Budget management

Campaign management

Analytical skills

Education

Bachelor's degree

Job description

Aspyr Media is seeking a Brand Manager to lead go‑to‑market campaigns for new game launches. You will work with product, QA, publishing and external agencies to craft compelling brand positioning, assets and budgets, ensuring campaigns meet sales forecasts and post-launch metrics.

Ideal candidates have 5+ years in game/entertainment marketing, strong creative and analytical skills, and proven ability to manage partnerships and cross-functional teams across the publishing spectrum.