Associate Game Brand Manager: Go-To-Market Campaigns

Aspyr; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Aspyr Media, Inc. in Austin, Texas is seeking an Associate 2 Brand Manager to support go-to-market campaigns for new game launches in a fast-paced, in-person studio environment.

Reporting to the Head of Marketing, you will help shape campaign strategy, audience insights, asset production, and budget administration, coordinating with internal teams and external partners to ensure timely, high-quality launches.

Qualifications

• Requires 2–5 years bringing products to market or supporting marketing campaigns in games/entertainment.
• Experience with integrated campaign management and external partner relationships.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.

Responsibilities

• Collaborate with cross-functional teams and external agencies to support go-to-market strategies for game launches.
• Assist in developing product and brand positioning aligned with audience insights and attitudes.
• Support creation and production of campaign materials: key art, trailers, ads, digital, social assets; route briefs and tracking.

Skills

Campaign management

Brand strategy

Cross-functional collaboration

Budget management

Communication skills

Education

Bachelor's degree

Job description

Aspyr Media, Inc. in Austin, Texas is seeking an Associate 2 Brand Manager to support go-to-market campaigns for new game launches in a fast-paced, in-person studio environment.

Reporting to the Head of Marketing, you will help shape campaign strategy, audience insights, asset production, and budget administration, coordinating with internal teams and external partners to ensure timely, high-quality launches.