Brand Manager, Game Launch Campaigns (In-Office)

Aspyr; Austin (TX); In loco; USD 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

Aspyr Media, Inc. is seeking a Brand Manager to lead go-to-market campaigns for game launches.

You will oversee brand positioning, audience targeting, and the full creative production pipeline, coordinating with internal teams and external agencies to deliver high-impact launches. The role requires strong strategic and communication skills, with a track record of successful campaigns in the gaming/entertainment space.

Competenze

• Bachelor’s degree in a related field.
• 5+ years of experience bringing products to market in games/entertainment.
• Ability to work with studio, internal, cross-functional and external partners.
• Proven track record of integrated campaign management and execution.
• Experience managing relationships with external partners.
• Ability to drive positive resolutions from stakeholder feedback or issues.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.
• Active engagement with gaming culture and trends.

Mansioni

• Work with multiple departments and external agencies to coordinate brand activities and marketing strategy for game launches.
• Develop product and brand positioning aligned with audience insights and attitudes.
• Lead creation of all campaign materials (key art, trailers, ads, digital assets) and agency/budget coordination.
• Manage brand marketing campaign budget and tracking.
• Interact with external stakeholders and licensing partners (plans, updates, asset submissions, briefs, post-launch metrics).
• Track game development progress and translate into actionable plans.

Conoscenze

Brand management

Campaign management

Cross-functional work

Communication skills

Presentation skills

Analytical skills

Industry knowledge (gaming)

Formazione

Bachelor's degree in related field

Descrizione del lavoro

Aspyr Media, Inc. is seeking a Brand Manager to lead go-to-market campaigns for game launches.

You will oversee brand positioning, audience targeting, and the full creative production pipeline, coordinating with internal teams and external agencies to deliver high-impact launches. The role requires strong strategic and communication skills, with a track record of successful campaigns in the gaming/entertainment space.