Brand Marketing Associate - Game Launches

Aspyr; Austin (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Aspyr Media, Inc. in Austin, TX, is seeking an Associate 1 Brand Manager to support go-to-market marketing campaigns for game launches.

Reporting to the Head of Marketing, you will help with product positioning, competitive research, creative reviews, asset tracking, and budget administration. You will collaborate with cross-functional teams and external partners to ensure high-quality execution and on-time launches.

Qualifications

• Bachelor’s degree in a related field.
• 0–2 years of experience in marketing, product management, or brand strategy, ideally within games or entertainment.
• Ability to collaborate with marketing team, internal cross-functional teams, and external partners to deliver on campaign milestones.
• Demonstrated interest in consumer marketing, integrated campaigns, and digital media execution.
• Proven organizational abilities to juggle multiple project tracks with sharp attention to detail.
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry.
• Strong written and oral communication and presentation skills.

Responsibilities

• Assist the marketing team in coordinating day-to-day brand activities and executing marketing strategies for game launches
• Support product positioning and target audience research by gathering competitor insights and audience analytics
• Coordinate the production of marketing assets (key art, trailers, digital/social content) by routing briefs, organizing feedback, and tracking deliverables
• Help track brand marketing budgets, process purchase orders, and maintain accurate spend records for assigned titles
• Prepare materials for external stakeholders and partners, including compiling brand updates, asset submission packages, and post-launch performance reports
• Assist with tracking game development progress, and updating action plans based on project evolution

Skills

Brand management

Marketing campaigns

Budget administration

Cross-functional collaboration

Communication

Education

Bachelor’s degree

Job description

Aspyr Media, Inc. in Austin, TX, is seeking an Associate 1 Brand Manager to support go-to-market marketing campaigns for game launches.

Reporting to the Head of Marketing, you will help with product positioning, competitive research, creative reviews, asset tracking, and budget administration. You will collaborate with cross-functional teams and external partners to ensure high-quality execution and on-time launches.